Premiata

The Premiata brand has been an Italian giant in the field of fashionable footwear for more than 130 years. The creation of high-quality products is facilitated by the use of the latest technologies and manual labor. A large number of designer shoes in the form of fashionable perforated leather sneakers, oxford boots, fashionable women's shoes are presented in the manufacturer's catalog.

A recent novelty of the Premiata company was the Sharky sneakers, which were loved by many fans of the hottest and most fashionable trends.

Brand History

In 1885, the Graziano Mazzy family opened a small workshop specializing in the production of high-quality footwear. After a short period of time, the workshop became a large-scale production, where the main emphasis was placed on the manufacture of shoes by the manual method in compliance with all standards. 1985 is typical for the company in that Graziano Mazzo, the grandson of the company's founder, becomes its head. Footwear production has become more oriented to modern fashion. In 1991, the brand officially appeared Premiata.

Thanks to a new approach in the field of design, the brand has taken pride of place in the international market. In this period of time, the company specialized in conducting innovative experiments and endless creativity. For each season, the brand created footwear using exclusively high-quality raw materials. All models of men's and women's shoes were easily recognizable around the world, as their main difference was the presence of a company design and special nuances in cutting and sewing. Grazianno had set clear goals, thanks to which the stage of cooperation with fashion world brands was realized.

At that time, sneakers were mainly used as sports shoes. Thanks to conducting a large number of experiments with soles made of rubber material, the first models of sneakers appeared on the world market (1996), which over time became iconic.

Sneakers with expressiveness and minimalism are a vivid proof of the history of this brand. The model combines the best characteristics of a sporty style and exclusive Premiata designs.

1999 was characterized by a real breakthrough in the footwear industry. Grazianno developed a unique variation of oxfords in the classic style. The main emphasis in the family business is transitions to higher levels in the design sphere, while in accordance with family traditions.

The next stage in the company's work was the creation of vintage retro sneakers made in the style of the 70s. Accordingly, only the shape of the shoe spoke about the past years, at the moment when it was created, only modern raw materials and technologies were used. Today, a large number of brands come in this way, but it is the Premiata company that is the innovator of this development. In the process of creating sneakers, an image was applied to the sole, using unusual fabrics and original elements.

A number of features, advantages and disadvantages

The sneakers of this brand are characterized by a wide variety of colors, modern and stylish designs. Footwear is a high-quality product, for the creation of which durable materials are used that are resistant to any weather conditions.

The most popular are men's sneakers, on the soles of which there are special images and inscriptions. A distinctive feature of the brand is originality and compliance with modern trends. That is why the brand does not specialize in mass production.

All models of sneakers are "breathable" shoes, which will be an ideal solution even for the hottest weather. Thanks to thoughtful and modern designs, sneakers can be combined with any outfit and look stylish. Footwear products from Premiata have a very long service life without loss of shape and color.

The disadvantages include only the high price segment, as well as the impossibility of buying branded sneakers in regular stores. In the Ostriv store catalog https://ostriv.ua you can buy original Premiata sneakers.