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It is difficult to compile significant volumes of information about the methods of promoting a site in the Google search system, since it is not always possible to find specific data that differs from the novelty of the presentation. This topic is more like an unfinished novel of a half-forgotten author, and everyone who believes that he has the talent of a writer is involved in the description of all possible methods of adapting an Internet resource to the requirements of the Google search engine.
Let's make a reservation that the majority of writers only think of themselves as such, and therefore, the quality of the content distributed on the Internet often does not withstand basic criticism.
It is believed that the Yandex system is closer to Russian users and this is confirmed by statistical data, but due to vague requests made by developers and aimed at limiting the spread of link commerce, the popularity of the search engine itself suffers, first of all.
Webmasters and SEO specialists, such as Anatoly Ulytovsky they increasingly look in the direction of the foreign search giant. There was a clearly visible trend of reorientation of Russian-language online sites under the conditions of Google ranking, which, by the way, is much more loyal than the requirements offered by Yandex, but everything is in order.
Why webmasters love Google:
• High speed of page indexing.
• More freedom to use SEO tools, to promote online resources in search engines.
• Many people are familiar with the requirements for connecting a site to RSYA (Yandex advertising network). It is necessary that at least 500 people visit the site every day for a month. According to Google's rules, you can activate monetization of the site immediately after its creation.
• Google does not limit the number and intensity of the use of links, but they must be qualitative, that is, meet the requirements of the system.
• The Google search engine is a world leader that automatically raises the importance of your site.
Of course, there are also minuses of cooperation with Google, but if we are completely honest, then there is only one minus - a small income from advertising. According to authoritative Internet marketing experts, profit is the only thing that keeps many SEO specialists in the Yandex market. If in the near future the scales of profitability tip in Google's direction, then we will witness a large migration of representatives of the sphere of SEO-marketing to a foreign system.
SEO-optimization of the site for Google
SEO-optimization of the site is a general term that combines various methods of popularization of Internet resources within the framework of the functioning of the search engine. Despite the fact that the Internet audience of Russia is more focused on the search engine Yandex, about 30% of users still prefer the Google service.
And while search engines are fighting for user demand, webmasters and site owners are looking for the best conditions for work. As much as we would like to give comparative characteristics, but without analyzing both systems, it is impossible to get an answer to the question of which of them is better to work with and what to expect from the representatives of the SEO community in the near future. After all, the rules of the game change constantly, which forces you to follow the trends so as not to be left behind.
The choice in favor of Google AdWords is due to the strict policy of the Yandex search system. Not only that there are quite complex requirements for connecting an Internet resource to the Russian Federation, the search engine administration decided to declare a war on link commerce, fining anyone and everyone for using links used to promote the site in search engines.
On the other hand, many agree with the position of Yandex, since tightening the rules for the functioning of Internet resources leads to an improvement in the quality of sites. The need to weed out low-profile and uninteresting projects, the goal of which is to obtain maximum earnings, which naturally affects the quality of resources, has long been ripe.
But according to Google employees, low-quality sites will die by themselves, did not receive due attention. Users are not interested in weak and deliberately twisted projects. Quality dressed in proper Internet marketing is the new policy of search engines.
Is it worth punishing online resources that use purchased links for promotion in Google? Of course, yes, but only those of them that cross the line, openly look forward and stuff virtual pages with internal links to external resources, and vice versa, buying too many external links . In everything else, Google works according to the principle of natural selection, when the strongest sites survive, and low-quality ones die, without having a single chance to survive.
SEO-optimization rules of the site for Google
Against the background of the growing popularity of the Google search system, provoked by the not entirely worthy behavior of the Russian analogue in relation to the Internet audience, users are increasingly interested in questions related to the SEO optimization of the site according to Google standards. In order not to go around and around, let's consider a list of rules that must be followed for effective work within the framework of the Google search system.
1. The uniqueness of the content plays one of the main roles for both search engines. Texts and, especially, pictures must be 100% unique. In addition, Google likes content to be updated frequently. Articles should be published as often as possible, at least three times a week.
2. Also, Google is wary of headings and subheadings. You should not use frequently used phrases or overly typical advertising slogans when creating an article title. Focus on informativeness.
3. The purpose of tags is something without which it is impossible to imagine the development of the project, the main thing is not to overdo it.
4. A wide and high-quality semantic core is the most important factor working for the long term, laying the foundation for future popularity. If you plan to create and develop a serious project, it is better to leave the compilation of a high-quality semantic core to specialists.
5. Search engines like the site map and simplify the resource analysis procedure.
6. Reliable hosting. Even two or three years ago, many website owners used cheap resources, and sometimes completely free hosting. Now the situation has radically changed. Users choose expensive and reliable servers. The fact is that search engines made some changes to the rules for ranking Internet resources and began to take into account the site's loading speed. Moreover, according to statistics, visitors leave sites that take a long time to load. After all, they have a lot to choose from. Therefore, high-quality hosting is a mandatory requirement for a successful promotion campaign in Google.
7. Reference mass is a very serious topic, which will be devoted to a separate article. We have already mentioned that Google is loyal to link commerce, but if it overdoes it, fines are inevitable. It is clear that search engines are fighting for "purity" and honesty on the Internet, but if you use links moderately and wisely, then everyone wins. The Google system recognizes external links leading from authoritative Internet sites, and the same applies to internal URLs. Look for quality platforms for placing links and remember that everything should be in moderation.
The rules for working with Google Adwords look like this today. They are, in many ways, similar to Yandex's requirements, but there are still differences. First, Google does not prohibit using the services of exchanges for buying/selling links, the main thing is not to overdo it and work with reputable online platforms. Secondly, it is much easier for webmasters working with Google to restore the reputation of sites that have fallen under search filters, thanks to the rapid ranking of Internet pages. Thirdly, Google is more focused on cooperation than on punishment, which adds to the popularity of the foreign search system.
