Supermarket tricks: how marketers make people buy more

Have you ever gone to the store and bought more than you planned? Did you leave half your wallet, even though you only went for bread and water? Why this happens, marketers who know cunning techniques know exactly. Everyone has fallen on these hooks at least once.

Details

Light effect

Pay attention to the illumination of the goods, it has different colors. A specially selected warm or cold shade gives food products a more tempting look. By the way, at home, meat can be a completely different color.

Promotional offers

Promotion without promotion, or red price tags. It happens that the cost of goods is written on red or acid stickers. They attract attention. At the same time, there is no benefit. Sometimes the promotional period is indicated in small print and starts in 1-2 weeks, but the price tags stick in advance.

Right row

Marketers know that most people are right-handed, so they put more expensive positions on the right. Also in the same line of essential goods. The buyer sometimes takes them "in reserve", "for later", because "it will not be superfluous".