How to choose effective outdoor advertising for business

Outdoor advertising remains a key marketing tool that allows you to capture the attention of a wide audience. It belongs to popular designs fabric lightbox, citylight, billboard, pole, etc. Each of these types of promotion is capable of attracting a target audience. But business owners need to take into account the key criteria for choosing effective outdoor advertising, which industry experts talk about.

What needs to be done before launching a campaign

Every business owner wants to get the desired result from an advertising campaign as quickly as possible. But for its success, it is necessary to devote a lot of time to choosing the right promotion strategy, analyzing the needs of the target audience, creating a design and creative text. Specialists in the creation of outdoor advertising advise to make efforts to solve the following problems:

1. Definitions of the purpose of advertising. Of course, the key task for many businesses is to increase sales. But some brands want to increase recognition, attract a new audience, promote a specific service or product, talk about the discovery of new products, etc. Each goal requires a different approach to choosing the format and placement of outdoor advertising.
2. Choosing a good location. Advertising placement plays a decisive role in its effectiveness. For the installation of structures, it is necessary to take into account the flow of traffic and pedestrians. The more traffic, the higher the reach of clients. It is important to take into account the needs of the target audience (for example, youth brands are more profitable to advertise near universities).
3. Emphasis on visual appeal. Bright, concise and well-designed advertising attracts more attention. It is important to use contrasting colors, but at the same time not to overload the palette. Short, clear slogans (ideally up to seven words), large fonts that can be read from a distance should be added.
4. Interactivity and modern technologies. Outdoor advertising becomes even more effective if it includes interactive elements, for example, QR codes leading to a website or promotion page. Digital screens with frequently changing pictures augmented with reality are becoming more and more popular.

It is important not only to create a beautiful information poster, but also to analyze the effectiveness of outdoor advertising. You can check this indicator using a survey or the number of mentions of the brand in social networks.

Popular types of outdoor advertising

Depending on the type of business, you can choose an effective format for outdoor advertising. The most popular (and effective) remain:

1. Billboards. Large billboards attract the attention of motorists and pedestrians and are suitable for large campaigns.
2. Digital screens. A new trend in outdoor advertising that allows you to broadcast dynamic content and adapt it to different conditions.
3. Advertisements on transport. They cover a wide audience and work in different areas of the city.
4. City formats (city boards, light boxes, posters). An ideal option for local business and spot advertising.
5. Branding of shop windows and facades. It is especially effective for shops and restaurants, as they attract new visitors.

The choice of effective outdoor advertising is a combination of competent planning, successful placement and a creative approach to creating structures. It is important for business owners to analyze the target audience, use modern technologies and test different advertising formats. This is the only way to achieve maximum effect and increase profit.