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Creating a unique atmosphere at a celebration is the key to its success and vivid impressions of guests. One of the effective ways to enhance the emotional impact is to use professional aromatherapy. How to properly use aromas so that guests remember your event for a long time? Let's figure it out.
The influence of scents on emotions and memory
Smells have a powerful effect on human senses and can directly influence emotions and memory. According to research, about 75% of emotions are triggered by smell. A pleasant aroma can improve mood, reduce stress levels and create positive associations with the event.
Interesting fact: olfactory memory is the most persistent. We may forget faces or names, but a scent can instantly take us back in time and evoke vivid memories.
Choosing a fragrance for your event
Choosing the right scent is a key step in creating an unforgettable atmosphere. It is important to consider the nature of the event, the target audience, and the desired emotional response.
- Event type: for business conferences, fresh and stimulating scents such as citrus or mint are suitable. For romantic events, delicate floral notes such as rose or jasmine are suitable.
- Target audience: Consider the age and preferences of your guests. Young people may appreciate modern fragrances with notes of greenery and fruit, while older audiences will prefer classic and calm scents.
- Desired atmosphere: Think about the mood you want to create. Warm woody scents will add a sense of comfort, while fresh marine scents will add a sense of lightness and freedom.
It is important not to oversaturate the space with scent. The aroma should be subtle and unobtrusive, complementing the overall impression of the holiday.
Using aroma branding to enhance the effect
Aroma branding is the use of scents to enhance a brand's image and create an emotional connection with an audience. In the context of an event, it can be a powerful tool for guest memorability and loyalty.
Individual fragrance: developing a unique scent that is associated specifically with your brand or event.
Branding support: fragrance can complement visual and sound elements, creating a holistic image.
Continuation of the impression: distributing scented souvenirs will allow guests to take a piece of the atmosphere with them and remember your event longer.
Smello specializes in professional aromatherapy and aroma brandingThey will help you choose or create a unique fragrance that will enhance the experience of your event.
Event aromatization — is a subtle art that can transform an ordinary event into an unforgettable one. A properly selected and applied fragrance will enhance the emotional response of guests, create deep associations with your brand, and leave vivid memories. By investing in professional fragrance, you are taking a step towards the success and uniqueness of your event.
