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Internet resources, usually belonging to the same company, which are advancing on the network based on the same requests, constantly have problems. Their solution is the use of messaging applications, that is, the use of messenger marketing. Here, communication takes place both with potential customers and with customers who have already chosen you. Therefore, in this way, it is easier to sell your product and services, promote companies or brands, and also deliver content.
He told about this at the recent SEMPRO conference (gathering place of SEO professionals) Roman Chesanovsky (one of the founders of the Lydov Kitchen company, which helps various types of businesses live in the online space).
- Interest rate increase in online casino Kosmolot
One of the topics of the event was the question of how to constantly get two hundred percent of the indicator of the financial ratio, which illustrates the level of profitability (loss) of the business (ROI) in gambling. The answer that reveals this intrigue is the use of messengers.
Developing this topic, Chesanovsky noted that this direction will help not only to attract, but also to retain stable users, since a certain brand always remains with the client "in the phone".
According to Roman, the minimum benefit in promotion methods can be derived from cloaking (the process of demonstrating different content to a certain group of users, according to the relevant criteria). Since there are significant restrictions here: the traffic is catching up with the advertiser, and the registration is XNUMX% cosmolot casino unlikely. That is, there are a lot of cold views, and only a few active actions.
With the use of messengers, the schedule is completely different. In addition to the positive aspects listed above, there are also:
- the process of dividing potential clients into certain groups with similar requests (segmentation);
- collection of necessary commercial data about a specific user that shows individual preferences, that is personalization;
- content variability.
Also, there is no blocking of bots, and the percentage of opening is approximately 70.
- Low probability of ban
Affiliates are constantly afraid of getting banned. Their applications can be banned. For "viber", "telergam" and online casino Kosmolot there are no such prerequisites yet. But there are already some restrictions on the frequency and number of messages sent in Facebook Messenger. But it is not essential. It is also important that the probability of "opening" the message is very high, it reaches more than 70% - this is what Roman Chesanovsky claims.
- Affiliate programs are another way to promote gambling projects
Today, this tool used for business promotion is quite effective and very popular. It is often used for the development (promotion) of various gambling projects. Gambling sites do not have to spend once again on additional traffic promotion channels, advertising, etc.
The affiliate program has a number of significant advantages:
- marketing services are paid exclusively based on results;
- it is easier to find the target audience and increase its activity;
- the efforts of marketing projects are multiplied;
- tracking the effectiveness of the program in transparent availability.
But the affiliate program must be launched on a verified platform. Its launch on the basis of an ad network is not reliable, that is, problems may arise, because access to analytics will be limited.
Source: brody.com.ua
