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Working through the business plan for opening a restaurant, it becomes clear that the restaurant business has a number of specific distinctive features that bring it to a fundamentally new level compared to ordinary public catering establishments. Characterizing standard cafes, bistros, pizzerias, and burger joints, one can confidently speak of the immediacy of preparing dishes and the orientation of such service to clients who are significantly limited in time and who strive to minimize the time spent within the limits of the visited establishment. A completely different trend is characteristic of the restaurant. It is here that people come to receive a high level of service with a guarantee of receiving a dish with a unique taste. The ability to prepare food with maximum consideration of the client's needs leads to the natural question of how to open a restaurant business from scratch.
Determination of the future concept
Every entrepreneur who is driven by the goal of opening a restaurant now and does not want to postpone such an idea faces the typical question of how to open his own restaurant after all and what needs to be done to do so. Initially, you should decide on the future concept of the institution, which will allow you to get numerous answers to subsequent questions.
Among the modern types formed by institutions, it is customary to distinguish:
by star rating: The ranking is from a one-star to a five-star establishment; a similar classification is determined by the area of the occupied space, the available interior design, as well as the formed staff;
by category: Category first, highest, and also luxury class; this division is formed by means of the proposed assortment of available dishes, the quality of the services provided, the level of service provided;
on the price aspect: division into economy-class, business-class and unique premium group is implied; determined by the average check for each specific visitor;
by kitchen format: Establishment of Russian, Caucasian, Eastern, European and other cuisines.
An entrepreneur who wants to open a restaurant business and become a full-fledged restaurateur must first of all remember that his budget is full. The more he is limited in means, the less significant areas can be rented for a restaurant. If the entrepreneur is characterized by the ability of a positive forecast and excessive ambitions, then it is quite logical to focus attention on the squares in the central areas of the city. At the same time, it is important to take into account the high level of competition from other similar establishments, as well as the particularly high rental cost of the occupied space. Also, a prerequisite for opening a restaurant from scratch is a preliminary marketing study of the chosen niche. Through the implementation of such a step, it is guaranteed to receive the most approximate requests and interests of potential clients, which will ensure the ability of loyal client orientation to increase demand in a specific area of the market.
Building a business plan
A significant step in opening your own restaurant is the step-by-step formation of a business plan with a detailed study of the main points of restaurant business organization. In fact, this document is considered a so-called financial guide for each specific project. By means of its composition, an understanding of what weaknesses exist in the planned project that should be strengthened or completely revised to improve the emerging enterprise is guaranteed. In addition, an idea of the project's payback, the duration of the time period needed to promote the existing business idea is given. Accounting for the costs of renting the occupied premises, for future interior decoration, repair activities, equipped equipment of the planned institution, legislative registration of the statutory documentation, the labor fund, as well as unforeseen expenses with a mandatory forecast calculation of such a fund is provided for. Also an important condition is the final formed menu of offered dishes, snacks and drinks. At the same time, the cost of each dish is indicated and the mandatory calculation of the surcharge is carried out.
Legalization of activity
Thinking about what documents are needed to open a restaurant, you should prepare the necessary package of documents in order to organize a legal entity. It is also possible to choose the form of conducting business as an individual entrepreneur. One way or another, it will be necessary to submit the documentation to the relevant legislative body for registration of the form of ownership. In addition, it will be necessary to select a specific taxation system.
Expenses for occupied premises
When the question arises, how much money is needed to open a restaurant, you should focus on the price side of the question. After all, the most optimal option is the purchase of the future area for the establishment to be formed. Unfortunately, such a development is not available to every novice entrepreneur. That is why the majority of potential restaurateurs choose to rent the premises they like. One of the possible options is opening a restaurant at home, but not every restaurant concept will be combined with a similar condition and decision of an entrepreneur. The most favorable places for the location of the future restaurant are central squares and areas, places of high concentration of people, numerous entertainment centers, places of tourist orientation, and transport landmark routes. In order to level out costs, the complete absence of competition from third-party participants in a certain niche of the restaurant business will be optimal.
Acquisition of the equipment complex
Forming a business plan, an entrepreneur asks how much it costs to open a restaurant from scratch. During the step-by-step consideration of the future establishment, the restaurateur should take into account the obligation to purchase equipment for the restaurant kitchen in the form of freezers, refrigerating units, equipment of a technological nature, weight orientation, neutral orientation. It is important to take into account the price-quality ratio of the purchased equipment, which will protect the entrepreneur from unjustified purchases of low-quality and perishable equipment, which will lead to an increase in the expense item of the future restaurant business project. In the absence of the necessary experience in the selection of the necessary equipment, it is recommended to use the services of special companies that provide services for the corresponding purchase.
Advertising aspect
Having dealt with the desire for the need to open a restaurant, the entrepreneur should think about promoting the fact of opening a restaurant to the masses of potential visitors. It is recommended to focus attention on the uniqueness of the establishment that has appeared, which will ensure the growth of the target audience with the subsequent increase in income items to assess the profitability of the implemented business idea. The optimal option is to create some mystery around the event of the future opening of the restaurant to stimulate the interest of many groups.
