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PRO shoes, or Pochemu practicality wins
Finding classic pumps for going out is not as easy now as it was just a few years ago. And the point is not that brand new products are instantly sold out. No, even the new collections of manufacturers include fewer and fewer models with high heels.
And for those who traditionally present a wide ruler, pins are presented, but they are all lower.
The origin of the trend
Now the designers have recognized almost everything - women's shoes they are going through a period of great changes. Although heels are still popular on the catwalks, they are gradually giving way to semi-sporty models with low or stable heels. Which niche will win, time will tell.
In fact, the fashion for 10-cm stilettos dates back less than 70 years: thin stilettos were first proposed by the Italian maestro Salvatore Ferragamo in the middle of the 20th century.
Since 1955, the Dior company has been stylizing the invention and bringing it into the trend. Which, after the average life span of a person, slowly recedes to the forefront of ready-to-wear and mass market. Designers reluctantly admit to the motives of the heel revolution:
- the standards of women's wardrobe have changed – the most sought-after casual, Soho and grunge styles do not harmonize well with boats on multi-centimeter supports;
- the rhythm of life accelerates - and it requires speed of movement in the literal, on foot, sense and in a more global sense, which we all understand anyway;
- the demand for practicality has returned – forgotten in the era of consumption, turned out to be in demand after the crises at the turn of the Millennium.
Consumer arguments
It is believed that haute couture exists by itself: it predicts prospects better and allows itself to break traditions, regardless of the opinion of buyers. Apparently, that's why heels predominate at seasonal shows. But they are all wider and more thorough. So, subconsciously, consumer preferences affect both high fashion and mass:
- Revolution of sportsmanship - following the example of the stars, we are used to using ubiquitous sneakers in almost any environment. The industry has expanded this assortment due to sports shoes.
- The priority of shoe comfort - smoothly entered into circulation together with unisex fashion. The beauty of outstanding forms migrated towards universality, and suddenly a heelless but comfortable pair of shoes became beautiful. Especially since she has no tolerance.
As there is no replacement for the once all-season hairpins - now they are only worn on the way out.
