852
Advertising psychologists claim that each of us receives up to 1000 advertisements every day, but remembers only 7 of them. If you are among the 800 Metropolitan motorists go to work in their own cars, then advertising on billboards addressed precisely to you, and hundreds of advertisers will sincerely claim your attention, naively believing that there is nothing more for you to do, as only consider all the expensive billboards. You will see the power of piece 3, and that is if you get into a traffic jam or traffic jam. No one has time or energy for more.
A weak advertisement placed on a billboard has no chance of influencing public opinion. They will not see it, they will not want to watch and read it, they will simply ignore it. The fact that the advertiser paid 10 thousand UAH for a month of renting a billboard, no one will be impressed. You need to think about how to interest drivers and passengers of high-speed transport, how to give them the opportunity to understand what you want from them in 3 seconds. You can look for options on this path.
General rules
When developing a layout for advertising on a billboard, the following points should be taken into account:
- Drivers and passengers move along the highway at high speed. The driver carefully monitors the road situation, and he does not have a second to spare to turn his head, looking at the pictures on the roadsides. The car flies past the shield in 2-3 seconds, and during this time it is necessary, firstly, to attract attention, and secondly, to convey the most important information.
The conditions of the task determine the methods of its solution: the image and text must be extremely clear, not allowing for misunderstanding. The phrase should consist of 6-7 words, written in huge contrasting letters, readable from 100 meters away. There should be no elements on the shield that overload the overall picture and distract attention from the main thing.
- There are dozens of billboards along each of the roads, and drivers have developed a real "blindness" in relation to them. In order to interest motorists, it is necessary to use the entire arsenal of tools developed over the years - 3d images, extenders, advertising installations, shiny reflective elements, running lights, optical illusions.
- Do not choose shields without illumination. At night, the illuminated billboard turns into a bright glowing rectangle that stands out against the background of the night sky and silhouettes of houses. If you rent a billboard with illumination, you will make advertising work effectively for 24 hours, which will certainly significantly increase the effectiveness of the campaign.
