847
Almost every entrepreneur who has opened an online store asks himself the question: "How to sell as many goods as possible at prices favorable to me and attract new customers?" Not only that, just sell, you also need to pay off the costs and make a profit! But how to do it?
Ways to increase sales.
An SMS newsletter that will help you organize sms mailing service in Kyiv and e-mail. When a customer once bought something in a store, there is a chance that he will return and buy something again. But this needs to be reminded. A newsletter containing brief information about new products and promotions is ideal for this.
Promotions and sales. Limited offers, discounts for purchases over a certain amount, free shipping, gifts, "1+1=3" and much more will help attract the buyer's attention to a product. And a bright icon on the site, unambiguously hinting at a new sale, will definitely help in this.
Distribution of goods through clients. This is almost the most banal version — a phrase that, with some variations, you can hear from any company: "Don't forget to tell your friends about our store. Share information about us on social networks!"
Additional products. This is a block with a name like "With this purchase" that offers products accompanying the client's purchase. For example, when selling phones, you can offer to buy a case, headphones or a protective cover.
Availability of reviews. A customer who has never made a purchase in a particular online store has a tendency to trust other people's reviews. So, if for some reason there is no possibility to leave reviews on the site, there is a high probability that the user will not buy anything anyway.
Selection of the most important, important. Often, people browse the site, running over it with their eyes, without reading every line of text. It is worth highlighting promotions, sales with an icon or a bright color, and key points - in italics or bold.
Assortment of goods. To raise the average check, you need to start offering expensive goods or remove the cheapest ones.
Packaging or packages of goods. To get rid of a product that is poorly bought, you can combine it in a set with a frequently purchased product and make a discount on this set. For example, shampoo and hair mask.
Of course, there are many more ways to increase sales than described in this article, but these are some of the most basic and often used.
Conclusion.
To increase the sales of an online store, you need to take a number of actions. This is a time-consuming and energy-consuming process that takes a lot of time. But, if an entrepreneur has already decided to open an online store, then this is not going anywhere.
The most important thing is to remember two things: sales increase due to new customers or with the help of repeated purchases by regular customers. But it is better to have both.
