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As a small business owner, you want to stand out from the competition. Having a well-known brand or company name is important for finding and keeping regular customers. But how will you create recognition of your business in your local market? Of course, you can put your name on every billboard in town, but most business owners don't have the budget for such expensive advertising. Here are some budget-friendly strategies you can use to increase awareness of your business in your local market.
1. Create a mobile site.
If you want your business to stand out from your competitors, your physical store or studio, as well as your website, should be attractive enough to attract people's attention. About 80% of consumers use their smartphone to search for information and make purchases on the Internet, which is why you should have a mobile version of your website so that it can be easily found on your phone. Include links to your social media pages on your site to expand your reach to your potential audience.
2. Order a simple but effective advertisement. Advertising on polyethylene bags can be an excellent choice http://ud.com.ua/, because this is exactly the thing that people use every day and that is constantly in front of their eyes. Depending on the direction of your business, the packages can be distributed free of charge together with the goods or sold at a nominal price.
3. Use a logo.
Brands like Nike and Amazon stand out because customers and the general public recognize their logos. Your logo needs to stand out so that customers in your local market can recognize it.
4. Participate in local events.
Participating in local events is a great opportunity to advertise and connect with local customers in your target market.
5. Engage in charity.
Charity will not only tell people about your business, but also show that your business can be trusted. If you sponsor a charity, ask the organizers to indicate your company name on signs or T-shirts, and also let them add information about your business on their website, in social networks or in printed publications. This will help you increase the visibility of your business at the local level.
