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Why did the old smartphone appear?
Among the owners of Apple products, a persistent myth has spread for a long time, that popular models of the past years, which are not available in stores, have long since ceased to be produced. It seems that they are not in stock, but sometimes you can buy a refurbished smartphone once in a while.
In fact, the company successfully sells old models of smartphones, both in the United States and in the countries of Asia and the former Soviet Union. But supplies are strictly limited and pursues its goals and objectives. For example, where the sales of new Apple products fall, time-tested models are immediately released. Thus, the percentage of the market is kept and the sales plan is implemented.
At the moment, in the Russian Federation, the iPhone 5s smartphone, which allegedly has not been produced for a long time, was received by MTS, MVideo and Svyaznoy for sale. The date of release is marked on the packages - this is January-March 2017. By the way, you can get promotional codes on a specialized site promo code mvideo, and thereby save a great deal on the purchase of an iPhone or other technology that interests you.
Now the iPhone 5s is the oldest of the smartphones produced and its "partner" price is 11400 rubles. There is an opinion that its appearance on the market is dictated by the successful implementation of the Samsung A3, which wins in sales over the iPhone SE primarily due to the difference in price (19990 rubles vs. 22990 rubles). Apple does not want to lose its share of the market, which is why the "old man" iPhone 5s appeared out of nowhere. Moreover, these are the newest devices with a new rechargeable battery, released practically only in Chinese factories.
Reasons for purchase
The realization of the iPhone 5s is incredibly high, most people take it as an additional smartphone, partly due to the relative high cost of the iPhone SE (8000 rubles is a big difference). Get a legendary phone for reasonable money - a dream come true. In addition, this device is equipped with the iOS11 operating system, which is also important.
What's next
Apple's similar specials in Russia will probably take on a periodic nature, because it increases the company's turnover, which it has successfully demonstrated in the last six months. The profit from the sale of the iPhone 5s for the company remains at an acceptable level, because its cost price is currently equal to 65 dollars (approximately 4200 rubles).
It remains only to be amazed at the strength of the brand, which is able to sell old devices even after so many years have passed since the date of their first release. Few people can boast of such fame and public adoration, which are the same all over the world.
