What innovations of the Audi brand had the greatest impact on the global automotive industry

For decades, Audi has been at the forefront of automotive innovation, introducing ground-breaking technologies and systems that have had a significant impact on the automotive industry.

Here are some specific innovations that Audi has developed over the years:

• Quattro All-Wheel Drive System: The Audi Quattro, introduced in 1980, was revolutionary for its time, being the first car to feature Audi's innovative all-wheel drive system. This system significantly improved handling, stability and performance, setting a new standard for road cars and influencing the adoption of similar technologies by other manufacturers.

• Motorsport Domination: Audi's participation in motorsport has not only tested their technology, but also showcased their achievements. From multiple wins at the 24 Hours of Le Mans to dominating the World Rally Championship in the 80s, Audi has used motorsport to refine and adapt its technology for consumer models.

• Electrification and future mobility: Audi has been a pioneer in the field of electric vehicles, and models such as the Audi e-Tron demonstrate the brand's commitment to sustainable driving. As the automotive industry moves towards electric mobility, Audi continues to lead the way in the development of cutting-edge technologies, including digitalization and autonomous driving.

• Audi Sport Division: Founded in 1978, the Audi Sport Division has played an important role in Audi's success in motorsport, including victories with the legendary Audi 80, which combined revolutionary Quattro all-wheel drive with turbocharged engines. This division has played a crucial role in Audi's legacy as a motorsport powerhouse.

• PB18 e-tron: Audi recently unveiled the PB18 e-tron, an all-electric supercar, at the Pebble Beach Concours d'Elegance. This car symbolizes Audi's commitment to the future of electric mobility, demonstrating the brand's innovative approach to the design and production of high-performance electric vehicles.

These innovations reflect Audi's relentless pursuit of excellence, from ground-breaking all-wheel drive systems to leading electric vehicle technologies.

Audi's commitment to innovation is evident in the cars they produce and the experience they offer their drivers, setting new standards in the automotive industry.