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Continuous self-development and training is the main key to success. Trends in search promotion are constantly changing, so even professional SEO specialists will find courses and webinars useful. And if we are talking about novice seoshniks, they need to study enough useful information to learn how to optimize websites.
Many sought-after SEO specialists develop courses, record training videos or publish books in their field. They tell in detail how to promote sites, what to start with and what to consider. We will consider how to start and what to study for optimizers.
The best SEO courses
There are paid and free courses for beginners and experienced farmers. First of all, they will help you find out what promotion is, how to start the site, and also learn the basics in practice. Professionals need them to increase their level of knowledge, to familiarize themselves with changes in search engine promotion, to develop strategies for working with sites.
Free SEO course for beginners
Available at: https://collaborator.pro/seo-for-beginners
It takes place at the Collaborator Academy, and its author is Sergey Koksharov, a sought-after SEO specialist in the CIS. He is also known to us as the author of the devaka.ru blog. The course was developed in 2021 not only for beginners, but also for experienced SEO specialists and marketers. It includes 12 basic video lessons, but there are also 5 closed lessons with life hacks and practical tips.
The course collected the most important topics related to search engine optimization, revealing theoretical and practical aspects. Within its framework, the following topics are considered:
- How to independently promote sites in popular search engines.
- Features of site indexing and visibility management.
- Rules for displaying web resources in the top, how to increase page traffic.
- What you need to know when compiling keywords, how to distinguish the main types of keywords and collect them.
In addition, the course covers the SEO audit of a web resource in detail, with practical advice.
How to become an SEO specialist
The course takes place on the Netology platform and provides 10 full lectures for novice optimizers. Here you can easily find out what promotion is and how popular search engines work. You will also learn about the tasks and responsibilities of an SEO specialist. After completing the course, a certificate is issued, which will indicate the training of theoretical and practical knowledge.
SEO from A to Z
One of the most popular courses for beginners, developed by Anna Yashchenko. The simple and clear training format allows you to get full theoretical knowledge about what SEO is, how to optimize a site, what to consider when working with search engines, and more. There are 20 PDF lessons that are sent by e-mail. Along with theoretical information, practical tasks are given.
More courses on SEO at the link: https://referr.ru/besplatnye-kursy-po-marketingu-i-seo/
Courses for beginners, experienced SEO specialists, and marketers are presented here.
The best SEO channels for training
Many SEO companies and advanced optimizers create their own channels on YouTube or, for example, in Telegram, where they constantly publish training lessons. This allows you to be aware of the latest trends in the field of promotion, easily learn useful information from real gurus in this field.
- Devaka. The channel belongs to Sergey Koksharov, and it is no less useful than his blog or specialized courses. The author constantly publishes video lectures, webinars, lessons with a practical analysis of certain tasks that an SEO specialist faces. By the way, there is also a useful channel in Telegram called Devaka Talk.
- Siteclinic. The channel is available in Telegram. Its authors talk about search sanctions and how to avoid them, features of visual barriers, low conversion in an accessible and quite interesting way. Also, questions are raised here about the routine tasks of farmers and how to solve the main problems with the resource.
- Cybermarketing training center. New videos related to SEO are published on the channel with enviable regularity. These are online lessons, recordings of conferences and seminars, lectures and much more. Quite often, the authors post videos in which they analyze the main and most pressing questions of farmers that arise during optimization.
There are many channels for SEO specialists, they are hosted on different platforms, which allows you to conveniently use them in your training.
The best books on SEO
Even if you sit on courses or channels of gurus in search promotion, it will not be superfluous to have a book on SEO at hand. This is a real lifeline for those who want to learn this profession on their own.
- "Optimization and promotion of sites in search engines". This is a reference book for every SEO specialist, which is designed not only for beginners, but also for those who want to know everything about the principles of how search engines work. It describes the most important aspects of site promotion in search engines.
- "SEO. The art of website promotion". The book fully describes how search engine optimization of websites takes place. In a simple and understandable form, it is explained how search systems work, why optimization is necessary and how to achieve results. With the help of this book, you can study the basic principles of promotion.
In order to get complete information about SEO promotion and be able to apply it in practice, a comprehensive approach to training is necessary. Therefore, we advise you to make a plan from which courses, books and channels you will start receiving information. Having learned the basics, you can proceed to an in-depth study of optimization.
