What is the consumer economy?

Economics is a comprehensive word that later became a whole science. A huge organism, a system, the concept of which now includes something bigger, originally laid down by the Greek philosopher Xenophon. As humanity develops, as we and our needs change, so does the economy itself, it expands, adapts to our requests, whims and egoism. Thus, a kind of dependence is established - the economy depends on humanity, just as humanity depends on the economy.

We encounter it every day, even when reading economic news on the site Kursiv.kz, it is invisibly present in all aspects of our life and is an integral part of it. Without thinking at all, we perform many economic actions. Various purchases, payment of services, etc. - all these are economic transactions:

– purchase of housing and land plots;

– investments in real estate;

- savings - investment fund, etc.

Each of the listed operations has its own logic and emotions, because each action is performed by a person. To understand this logic, to systematize it, to highlight its main principles - one of the branches of economic science - behavioral science - is called upon. Behavioral economics is a relatively young but very interesting discipline. She studies ourselves in the "economic environment", thereby explaining why we choose this or that line of behavior. Also, why do we buy these products and avoid others, why do we buy things that we don’t really need at all, etc. Yes, all this is noticed by behavioral economics, it collects information about ourselves, and then systematizes it .

For what, you ask? For example, marketers need this information to study and better understand the following:

- how the user's brain "works", depending on this or that situation;

– how the consumer reacts to this or that service;

- how the new product is perceived.

Also, this information is necessary for large chain stores for a better understanding of the deep driving forces in making micro and macroeconomic decisions in their company, in addition, it helps in forming the price of goods or services, contributes to improving the quality of service, helps in the design of the pavilion, shop windows etc.

And most importantly, behavioral economics can help us - ordinary people who are interested in the eternal question: "Where does the money go?" and "How to save your budget from unplanned expenses."