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In the summer of last year, the head of the football club Dynamo Brest said that about 10 million dollars were spent on the maintenance of the team. This is almost twice as much as the maintenance of the well-known BATE club. Moreover, a quarter of this amount is spent on the maintenance of the children's football academy in Brest, as well as two branches. The club requires more and more investments, but even those that were invested did not pay off even by 50%
The general manager of the club says that investments in Belarusian football today they are akin to patronage of clean water. Football clubs of Belarus could make money from sponsorship contracts. As you know, they cover all the costs of maintaining the club in the top championships of Europe and the world. European clubs make good money from television rights. In Belarusian football, such earnings are not yet foreseen.
Who sponsors the most expensive club in Belarus?
The football club is sponsored by Sohra Oversiz. This enterprise is part of the Sohra Group holding. The enterprise was founded in the Republic of Belarus. The main direction of the company's activity is business operations in the republic, Russia and the CIS countries. The company also conducts successful business in the countries of the Middle East and the European Union. The company supplies Belarusian equipment to international trade markets, and also purchases construction materials and food products with its help.
The representative of the company outlined the development of the club. The entire club structure will be revised, the second team will play in the second football league. The new base has already been completed and is operational.
All intangible assets, trademarks and names will be transferred to the limited liability company. As for the base, premises, material assets, all real estate objects remain with the public association. The real estate will be transferred to the limited liability company on leasehold basis.
In order to serve considerable money, a team of managers was invited, at first they were treated accordingly, the suspicion was well-founded. Only by May of last year, distrust of innovations began to decrease. The team achieved significant success, won the Belarusian Cup. Thanks to the cup victory, the team received the right to play in the Europa League. The event was celebrated on a grand scale, a bus with an open roof was issued. In European style, a corridor was arranged in the city center. This success allowed the team to shine on the European arena. The first successes did not turn heads, the team became the champion of the republic last year.
