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A catchy and easily memorable website domain not only has great marketing value, but can also positively influence sales results. Practically every beginning Internet entrepreneur is faced with the choice of the ideal name for the store and the need order a domain. What to start with? What if someone is already using your idea? What exactly do you include in your web address?
What is an Internet domain?
The domain is one of the most important elements that form the identity of your company and brand on the Internet, and also directs users to a specific page. Technically, the store domain consists of a main name and an extension. For example:
– global: .com, .net,
– national: .ru,
– functional: .gov.ru, edu.ru, .biz,
- regional: moscow.ru.
You can use letters, numbers and the symbol "-" in your domain. It is worth remembering that uppercase and lowercase letters do not differ.
Remember that extensions also have their meaning. The ending .com comes from the word "commercial" and means "commercial", .info offers an informational page, .edu - an educational one, while .org is often used by non-commercial organizations. When choosing a domain, pay attention to whether it corresponds to the nature of your business.
Step-by-step domain registration
After you have chosen a potential store domain, you must register it. Do not forget that in this case the principle of "first come - first served" applies, so do not delay its purchase. You can decide to buy a new free domain or a domain that has already been registered, for example, by exchanging domains. In the latter case, the address may be more expensive. It is also necessary to remember to check the history of such a domain — its age, content published on the site or incoming links. This will be important from the point of view of subsequent optimization.
The first step to buying your own domain is to find a suitable provider for registration. As a rule, companies offer special low prices for the first year of using the domain. In the following years, one should remember about its timely extension. On the provider's website, you will find a search engine with which you can check whether the domain you want to buy is free. If this is the case, you can proceed to the next steps, while otherwise you will most likely see a list with other available options (for example, alternative extensions) from which you can freely choose. In the following stages, you choose possible additional services and the time for which you decide to order the domain. All that remains now is to make the payment.
Choosing a domain for an online store
Choosing the perfect name for an online store is a difficult task for many sellers. How to choose an online store domain so that it is easy to remember, short, related to the industry and has "something" that will attract customers? It is necessary to choose a name that will perfectly harmonize with the nature of the store and the field in which you work. Most often, domains coincide with the name of the store. Clients usually just search for a company's website by entering its name in the address bar and adding a popular extension, for example, .ru or .com.
Do not forget to exclude any factors that can cause errors when typing, for example, numbers, unusual spelling of words or violation of spelling rules. Also pay attention to the length of the name. It should contain from several to 20 characters. Long names can be hard to remember. Pay attention to the possible ways of writing the site address by the client who heard this name, for example, on the phone. He should have no problems with correctly entering the domain into the search engine.
Domain extension
Name chosen? Time to match the correct extension. This should also be considered. One of the most popular extensions for companies is .ru. This is the most trusted and often used by default. If you work internationally or in the future you intend to expand sales to other markets, decide to buy a domain with the help of .com.
Domain and positioning
For several years, the placement of keywords in the domain name (the so-called exact match domain) ceased to be a ranking factor for Google. This means that, without affecting the position in the search engine, you can specify the name of your brand in the web address, which will not necessarily be the phrase by which you position the store. Of course, on the Internet you can find many online stores that use keywords in the domain. As long as it is planned and consistent with other strategies of activity, such a solution can be the most beneficial.
Remember that the domain of the online store is one of the most important elements of the image on the Internet. So, here is the most important recommendation for creating a domain:
– will include the name of your brand in the domain of the store (if you do not choose another, well-thought-out strategy);
– choose a name that will correspond to the content of the site;
– avoid long names that are difficult to remember;
– use words that do not generate typos,
– match the correct extension;
- stand out among competitors.
