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It's simple, search optimization is called "search optimization" because the site is optimized for search engines in order to attract maximum traffic from the search engine. To date, only 3 search systems are developed in Russia: Yandex, Google, and the least developed is Rambler. The importance of search optimization lies in the correct presentation of the site to the search engine and with the final sequence to the user.
SEO differs from the main search marketing (Search Engine Marketing (SEM)) because before the ranking of the site in the search engine depended on the number of users who came from the search system, now users come not only from contextual publishing, but also from pictures and videos.
The SEO strategy considers search engines with search algorithms, but also what users are looking for. The optimization of the site primarily considers the editing of the HTML code and all related types of coding, in order to increase the maximum importance of keywords and eliminate problems related to the quality and duration of indexation of the site for search engines. SEO optimization of the site may require serious intervention in the layout of the site, for which it makes sense to order layout the specialist has his own design.
SEO can also refer to search engine optimizers (consultants who perform site optimization on behalf of clients or employees who try to optimize and promote the site on their own, which ultimately leads to deplorable situations when the site is banned or the budgets are so large, that they do not occupy themselves).
Frequent mistakes of new SEO optimizers lead the site to sanctions from search engines, or SEO optimizers do "black optimization" without knowing what they actually represent, and this leads to the ban of the site. Many of them also believe that buying links is a very easy job, and that's it
Leading search engines, such as Google, Yandex, and Rambler, use robots to search for pages for analysis and posting to the search engine. The main search engines do not sell places and do not rank sites by visits, the ranking of keywords is based on the analysis of the pages of the site that refer to it. Several pages from one site cannot be displayed for one keyword, so the robots select the most relevant site page for the given keyword.
Several domains will not help either, but will only spoil the position of the site, this is due to the fact that search engines do not keep duplicates of the text, so it is important that the text on the promoted page is always unique. To do this, you can order it from copywriters or write it yourself, but it must not be a synonym (replaced words with synonyms in the source text from someone else's site).
