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An SEO audit is usually the first step towards starting work on site positioning. Can you do it yourself or should you use the free offers offered by SEO agencies? What you can get, ordered SEO audit of the site at lemarbet.com, and why is an unoptimized website not an effective sales tool?
If you have a website, you have a goal. Sometimes it is about creating an image, but usually its task is to present your offer and encourage Internet users to use the offered services or buy products. You use it as a sales tool, even if it is only to strengthen the trust of potential clients and encourage further contacts. That's why you invest in advertising and want it to occupy as high a position as possible in the results of a regular search.
The problem is that the site will not fulfill its role if it is not prepared properly. Not only from the point of view of attractive content, but also from the technical side. Optimizing the site consists in adapting it to the requirements of the Google search system so that the entire further process of positioning brings tangible benefits and also meets the expectations of a potential client. Optimization recommendations will be formulated thanks to a comprehensive SEO audit.
Is SEO audit free?
You can find free audit offers on the Internet, but then the quality will cause doubts. Most often, this is a document that is automatically created by someone from the sales department and that analyzes only the most basic technical details of the site. There is no difference between specifics and separate aspects of the site.
Of course, you can get valuable information about the absence of meta tags and slow page loading speed, as well as about standardized recommendations that should not be applied to a specific website. It's just an algorithm that reads specific data and shows the result — without analysis, without an objective assessment of a person who knows the subject. Since the audit is free, its implementation requires a minimum of work.
It is better to search the Internet for advice on how to conduct an SEO audit yourself. Some publications contain really reliable information that will allow you to look at the site in a slightly different light. It will not be the same as the analysis carried out by an SEO agency, but at least you can learn something and possibly draw conclusions for the future.
SEO audit: is it better to turn to professionals?
If you can find advice on independent auditing on the Internet for free, then why choose paid materials? First of all, because this assessment will be carried out by people who are engaged in positioning on a daily basis, having the knowledge and software necessary for a comprehensive analysis of the site from the point of view of SEO.
The SEO audit is designed to identify all aspects that will improve the visibility of your site in the search engine and increase site traffic. Sometimes it is several tens of hours of work, consisting in careful analysis of subpages. Finally, we get clear recommendations supported by concrete arguments. This is almost a ready-made plan - all you have to do is follow the instructions.
What does an SEO audit include?
First of all, an assessment of the technical condition of the site and its content. It contains a thorough, expert and possibly objective analysis of all areas of the site that affect positioning and traffic in search engines. Depending on the offer, the SEO audit can focus only on the page, and also cover its competition and visibility in the search engine.
For example:
- analysis of the potential of keywords is one of the main steps that will help you develop a strategy for building links and get valuable traffic from search engines;
– analysis of meta tags, both on the home page and on each of the subpages. In the process of positioning, we do not direct all traffic exclusively to the main page;
– analysis of site content — length, saturation of keywords, duplication;
– analysis of the correctness of redirects, possible errors, introduction of an SSL certificate, the possibility of indexation of the site by robots of the Google network;
– analysis of the speed of loading and operation of the page, as well as the accuracy of display on mobile devices;
– site structure analysis — the number of subpages, internal links, friendly addresses;
– analysis of the profile of the incoming link;
– analysis of site visibility, traffic and competition;
– UX analysis.
Do you need an SEO audit for your website?
Definitely needed if you want to improve your position and increase traffic. Getting links can be a futile effort if the site has problems. It is enough that, despite the large number of links, users leave the site as a result of an error or slow loading. This increases the rejection rate, which negatively affects the position.
Conducting an SEO audit is especially recommended:
– before sending the page to the search engine;
– after serious changes to the site or the creation of a new version of the page;
– after a sudden or gradual but persistent fall in position;
– in a situation where the link building strategy is implemented on a permanent basis, but the website has not reached higher positions for a long time.
