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Victoria (@librescu) is one of the successful Instagram bloggers, she plans 80% of her posts in advance, selects topics and takes photos. This approach should be adopted by everyone who seriously plans to promote their own brand in social networks, and not publish posts solely for the pleasure of the board. As they say, a professional plans, a loser improvises.
The easiest way to make a table with the date of publication, text and photo is in Excel. This will allow you to clearly understand what volume of content you have - you should not leave subscribers without fresh material under any circumstances.
Analyze the target audience, create an avatar of the ideal follower. Yes, and be sure to record all your achievements in the content plan.
And in order to get the maximum benefit from the efforts spent on promotion, you should adhere to the following recommendations:
- Come up with your own unique concept. For example, the famous Iya Imshinetskaya talks about brand promotion using the example of creating a kingdom of metaphors. In other words, one should make a kind of set of statutes, rules and symbols. Such an approach will make it possible to form an active community and keep followers. The image of Vika's page is @librescu - this is an "original blogger". The girl tells about the life of "the most ordinary housewife from Jaffa" and her Soviet childhood - in this way, she managed to attract the attention of the nostalgic Russian-speaking audience. At the same time, Viktoria adheres to a characteristic manner of writing (the reference to the Ukrainian language can be easily traced). The blogger has developed her own hashtags #zhrynsta, #yaffomood, periodically holds offline meetings in her Jaffa kingdom #librescu_party, inviting everyone to attend.
- Write quality texts. The topic of the power of texts and unique content does not lose its relevance. Now you need to write not a lot, but also qualitatively. And it's not even about literacy. Quality content is truthful and supported by facts. And most importantly, it is fascinating and interesting to representatives of the target audience. By the way, the success of Victoria's account lies in the combination of high-quality photos and exciting stories (bloggers who post only pictures should think twice). "Samobytny blogger" believes that the photo only complements the perception, and an interesting story will attract new subscribers. Vika always writes a lot, lively and fun. That's why subscribers love her and actively recommend her to their friends.
- Record amateur videos. Amateur video has a big future - after all, only amateur shooting shows the world as it is. Without decorations and special effects. Vika actively follows this advice and periodically posts videos made without using any filters.
- Write systematically. Monitoring the account, where the exact posting system is traced, is much more interesting. Subscribers get used to the schedule of publishing posts and anticipate new content. Thus, a strong connection is created between the blogger and his audience, which strongly affects its activity. It is not for nothing that systematicity is considered one of the basic principles of content marketing. Victoria's followers even know her habit of getting up early, so they clearly know that there will be new posts and notes in the morning.
- Be social. We must talk about you! Communicate with your audience, try to respond to comments as much as possible. The effectiveness of these actions can be clearly seen on the example of Victoria's blog. She showed herself to be a friendly and active user! The girl is not lazy to answer all the comments of subscribers, she is not shy to make new acquaintances. Not so long ago, the "original blogger" became the initiator of personal SFS*, and then Round SFS. The events made it possible to significantly increase the audience. Mutual PR with promoted accounts similar in subject matter also allows you to gain new subscribers.
The success of an original blogger
Now Victoria organizes individual tours of Jaffa. In addition, she was offered to run an Instagram account of secret dinners. The published photos become more and more interesting every day, and the texts catch no worse than at the beginning of the journey.
Buy subscribers!
The case of Victoria and her @librescu account is an example of how a person, without professional equipment, a team of specialists and special skills, was able to grow from 300 to 5 subscribers. Yes, it cost her several months of hard work, but the result speaks for itself.
Please note that Victoria is a housewife, and she can afford to spend several hours a day developing her Instagram blog. If you do not have such an opportunity, but you really want to become a popular blogger, it makes sense to buy subscribers using the company's service SocialBoss. This is one of the few services that allow you to safely gain followers, both for yourself and for any other profile. All that remains is to work on creating interesting content, and you will be guaranteed a stream of advertisers!
