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With the expansion of business opportunities on the Internet, the need for Internet marketing is also growing. It gives an opportunity to tell users about your services in a new way.
So, you have decided to create your own Internet project. What to start with? And how to deal with Internet marketing tools, when only these words make your head spin? It is best to immediately contact professionals such as https://iprospect.com.ua/seo/link-building/. We will figure it out together. Let's work a little with terms.
Internet marketing tools.
Landing is the so-called "landing page". A site that presents your products or services to the audience. This is your business card.
Web analytics is the collection of information about website traffic and sales. Analysis of the target audience and material costs.
SEO optimization. After you have created your site and conducted an analysis, it is time to optimize (adjust) it for Internet search systems. Typing in the prompt, the user receives a list of links. The more often your site appears in search results, the more potential clients will view it.
This is a kind of set of keywords that describe in detail what you do. They are called the semantic core. The more you select unique keys for your site, the more often it will appear in the lists.
Stages of optimization
Work out the page address. Use words that convey the essence of your service.
Write a tag in the title.
The page description should be as accurate as possible.
Use a tag for headings.
Name the images.
Adapt your service to the mobile version.
Create an account in social networks. Take full responsibility when filling out your page or group. Regularly write extended texts. Show originality in the design of the cover of the account.
Content marketing. Let's dwell in a little more detail on the content of the site and account in the social network. A responsible approach to writing sales texts is the key to success. They should be: unique, easy to read, understandable for the audience, meaningful. Make sentences short and simple.
Ideas for content
o Publish an interesting question from the client on the topic of the site and give a detailed answer to it or your opinion.
o Cover news from exhibitions, conferences on the topic of the site.
o Write your useful tips or recommendations.
o Conduct a detailed review of the product.
o Write facts from history. For example, when this product or service first appeared in the world, what did they look like.
Advertising. Use contextual advertising to attract new customers. Here again, the search engine will help us, because it is in it that your ad will appear when the user enters keywords. The text of the advertisement should also be thought out to the smallest detail.
Newsletter is the sending of messages to those subscribers who have given their consent. Let it be informative and not too intrusive.
These are the first steps in creating an online sales site. Despite the rather incomprehensible terminology, it is not difficult to understand the instructions. The main thing is desire and persistence.
