What is needed for effective company growth?

When the company begins to actively develop, increase the client base and expand the territory of its presence, without the use of innovative technologies, it will certainly begin to experience certain difficulties in managing the work process. Specialized IT solutions for business will be able to help in solving issues of sales management, forming a client base and personnel control.

If one of the following situations is observed in your company, then your business desperately needs a CRM system:

• lost control over sales and marketing departments;
• there is no information about the life cycle of the user and all information about him is very scarce;
• it is impossible to analyze the reasons for leaving customers;
• part of the client base is lost when personnel are fired;
• there is no regular communication with existing clients, and communication with potential customers is episodic in nature;
• low effectiveness of planning meetings with clients and poor awareness of competitors is observed;
• the contact of the central office with structural subdivisions is poorly established or completely absent

CRM system as a driver of growth

Such IT solutions for business, as a CRM system, you can automate and optimize the processes of interaction with consumers and significantly simplify the staff's performance of the tasks assigned to them at each stage of working with the client. Thus, during the marketing activities through CRM, it is possible to inform clients about all kinds of promotions, discounts and sales, and based on the results of the activities, they will be analyzed and the needs of clients will be identified through surveys and research.

The results of a marketing campaign with the help of an e-mail newsletter.

Due to the automation of sales with the help of CRM, it becomes possible to control transactions at each stage of their conclusion, at the same time, document flow is optimized, task planning and data exchange between staff and clients are simplified. The CRM system combines all communication channels and customer work processes in a single IT solution. After-sales service management is provided through CRM, there is an opportunity to plan and control the delivery of orders, set up feedback and work with complaints efficiently.

The implementation of CRM makes it possible to bring to a new level the analysis of information about the activities of the entire company, its structural divisions and individual employees. Thanks to this solution, it is possible to evaluate the efficiency of the sales department, redirect managers to different stages of sales, and plan the future business strategy of the company.

An example of evaluating the company's sales pulse in the CRM system.

Who doesn't need a CRM?

Despite the fact that the CRM system is an excellent driver of growth for companies, not every business needs to implement such solutions. First of all, this applies to monopolistic companies that have no competitors on the market or the level of competition is insignificant. It is also not worth spending money on the implementation of CRM for organizations focused on random sales and those who are not interested in the growth and development of both the client base and the regional network. It is inappropriate to use CRM by small companies, because with small turnover, the business will not pay off the introduction of innovations. The same applies to organizations that do not use computer technologies, they simply do not have the equipment to use such solutions, so the purchase of CRM will be a waste of money for them.

The source of the material is www.terrasoft.ua