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For any brand to start a successful campaign in social networks, it is important that they offer interesting content that will arouse interest among users. Posting visual content is a surefire way to improve brand awareness in social networks. Here are some useful tips on how to use visual marketing tools to promote your brand on social media.
Why does visual marketing work?
The brain processes visual information 60 thousand times faster than ordinary text. Since the average person can be distracted within 8 seconds, it is important to provide him with information about your brand in a visual format that can be quickly processed and distributed. That's why visual marketing has become such a successful tactic in building brand awareness for companies in a wide variety of fields.
Some of the most successful brands in the world have adopted various visual marketing strategies to increase their social media presence. Starbucks, Nike, Oreo, Coca-Cola, and Taco Bell are just a few companies that publish visual content that engages users and encourages them to share it with their friends.
1. Infographics.
Present data in an interesting and unique way to get your followers talking about your brand. Share the results of a recent study or offer recommendations in a guide that will be presented in a unique visual way, thanks to which you can attract even more followers to your brand.
Think about something that is truly unique for a visual presentation, and your brand will be able to get a lot of views and followers on social networks.
2. Photographs.
Visual brands, such as makeup manufacturers and clothing designers, will have more access to interesting photos and videos, but even brands that do not sell particularly photogenic products should find opportunities to create photos that will attract new users. A common tactic is to publish behind-the-scenes photos from the life of the company, where your employees will be present or any interesting projects you are working on. This is an easily accessible form of visual content that can be posted on various social networks. Well, he will be happy to take high-quality photos for you photo studio Kavinsky Art Company.
3. Video.
Today's social networks are more adapted to video than before, which makes them a popular tool for visual marketing. More than 60% of users are more likely to buy a product after watching a video about it, and 75% of users visit a brand's website after watching a video.
Although creating a video may seem like a difficult task, smartphones and affordable video editing software make it easier to promote your business on social networks. There are also many ways to use video to advertise your brand.
4. Memes.
Memes are a new type of content for internet marketing that offer a funnier way for brands to interact with users. A meme is an image accompanied by a funny text, and many companies use them to promote their business.
When you share content through Facebook, Twitter, Instagram, Snapchat, and any other relevant social network, make sure it's appropriate for each social network. Each social network has its own format for messages, and you should strive to ensure that your visual content is optimized for viewing by specific users of each platform.
