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Журнал Porcelain повністю надрукований на м’якому туалетному папері бренду, при цьому кожна сторінка призначена для читання, відривання, використання і змивання в унітаз окремо.
Ця ідея, створена у відповідь на дослідження, яке засвідчило, що 74% британців вирушають до туалету, щоб трохи відпочити і насолодитися тишею, переосмислює функціональний продукт як медіаканал. Найулюбленішим туалетним чтивом країни були визнані мемуари принца Гаррі «Запасний», Джордж Орвелл та Стівен Гокінг також потрапили до десятки найкращих.
У журналі Porcelain публікують статті, головоломки та гороскопи.
**Immediate release for Tuesday 24th March 2026 ** A REAL PAGE TURNER…THEN A FLUSH: A man enjoys five minutes of “me time” on the loo with Porcelain, the world’s first flushable magazine, launched by Cushelle, known for its luxuriously soft toilet rolls. The tongue-in-cheek release follows research revealing 74% of Brits admit retreating to the bathroom for peace and quiet, with the average adult spending more than a week a year on the toilet. One in six confess to reading while on the loo, with Prince Harry’s Spare named the nation’s top bathroom read by 10% of those surveyed. The 30-page, limited-edition Porcelain is printed entirely on Cushelle toilet tissue using skin friendly flushable ink meaning it can be read, torn, used and flushed with each page designed to be flushed individually after use. A limited number of copies are available through giveaways on the Loos of London, Wilfred Webster Official, Corys Worldd and Lauren Raker Instagram channels. Shoppers can also pick up Cushelle’s much-loved toilet rolls in Asda, Tesco, Morrisons, Waitrose, Ocado and Amazon stores nationwide. Photo credit: Content Cover**Immediate release for Tuesday 24th March 2026 **
A REAL PAGE TURNER…THEN A FLUSH: A man enjoys five minutes of “me time” on the loo with Porcelain, the world’s first flushable magazine, launched by Cushelle, known for its luxuriously soft toilet rolls. The tongue-in-cheek release follows research revealing 74% of Brits admit retreating to the bathroom for peace and quiet, with the average adult spending more than a week a year on the toilet. One in six confess to reading while on the loo, with Prince Harry’s Spare named the nation’s top bathroom read by 10% of those surveyed.
The 30-page, limited-edition Porcelain is printed entirely on Cushelle toilet tissue using skin friendly flushable ink meaning it can be read, torn, used and flushed with each page designed to be flushed individually after use.
A limited number of copies are available through giveaways on the Loos of London, Wilfred Webster Official, Corys Worldd and Lauren Raker Instagram channels. Shoppers can also pick up Cushelle’s much-loved toilet rolls in Asda, Tesco, Morrisons, Waitrose, Ocado and Amazon stores nationwide.
Photo credit: Content Cover
