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They will be replaced by crossovers and sedans, which are not only more popular, but can also be positioned differently. The new product approach could lead to the appearance of “charged” derivatives in the Swedish brand’s lineup, similar to the Audi RS and BMW M.
In the future, Volvo may completely abandon the production of station wagons, replacing them with various versions of crossovers and off-genre models like the new ES90. This was stated by Volvo Cars CEO Jim Rowan in an interview with Auto Express magazine. The reason for this is the changing preferences of buyers. It is becoming expensive to bring new models to the market, so they see a way out in various derivatives. An example is the Black and Cross Country versions, which have different concepts and, accordingly, target audiences.
Robert Dean, commercial director of Volvo UK, takes the opposite view. In his opinion, it was a big mistake to stop selling the V60 and V90 models in the UK for a whole year just because demand for them fell by 5-10%. “When you tell a customer that there are no estate cars, they just go and buy from someone else.” In the end, competitors will win: BMW, Audi, Mercedes-Benz and, of course, Volkswagen, which sold 2024 estate cars in 4353.
However, even without the new five-door, 2025 will be busy for Volvo. Three premieres are planned. One of them is the electric liftback ES90, which was presented the day before. It will be followed by the EX60 crossover on the new SPA3 platform and some kind of hybrid for the Chinese market, which, according to unofficial information, will be based on the CMA architecture and will share technology with the Lynk & Co 08.
