Ukrainian artist, essayist, art curator, art director, and illustrator Oleksa Mann was amused by the name of a new Russian-language literature store in London.
He wrote about this on his Facebook page on February 14, 2025, posting a photo.

“A new store of Russian-language literature has opened in London. I approve of the name. They do everything themselves. No one forced them,” the artist noted.
The picture shows the name of the sign: Idiot books.