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- Stellantis plans to introduce “three all-new Jeep models.”
- Jeep may abandon the iconic Cherokee name.
- The as-yet unnamed model has been announced for this year.
The Jeep Cherokee helped popularize SUVs and became a hit with customers. However, due to price hikes by the Stellantis automotive group, sales of the model predictably fell sharply.
The model was discontinued in 2023 without a replacement, but the company has repeatedly announced its possible return. Stellantis recently announced plans for “three all-new Jeep models.”
Based on the announcement, Jeep may not use the iconic Cherokee name on its upcoming mid-size SUV. This isn't even the first time the company has avoided using the name, as they previously called the model "a new mainstream UV [Utility Vehicle]."
Jeep has avoided using the Cherokee name before. When the Cherokee XJ was retired, Jeep replaced it with the Liberty. It went through two generations before the 2014 Cherokee KL arrived.
The Cherokee name is also being phased out in other areas, with many high schools and professional sports teams already changing their names (such as the Commanders).
The Cherokee people have previously asked Jeep to stop using their name. However, the company ultimately relented in 2021, releasing a statement saying, “Our vehicle names have been carefully chosen and nurtured over many years to honor and celebrate Native Americans, their nobility, valor, and pride.”
New generation
The new Cherokee, or its successor, whatever it's called, is expected to go into production later this year and will be offered with gasoline and hybrid powertrains. Since it's a D-segment crossover like the Recon and Wagoneer S, it should get STLA Large platform.
The company has previously confirmed plans for a completely new Recon, as well as updated versions Compass and RenegadeThe Gladiator 4xe is also due later this year, and an extended-range Wagoneer is also in the plans.
