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For the first time in almost three decades, Mazda has decided to change its logo: the three-dimensional emblem is giving way to a two-dimensional one, made in a minimalist style. At the same time, it is the same famous oval, in which the letter "M" is inscribed, resembling the wings of a seagull. The official presentation of the new design will take place on January 30 - this day Mazda will celebrate its 105th anniversary.
The Nikkei agency reports that Mazda is about to introduce a new logo. At the moment, there is only a patent image that first appeared on the Internet last summer - it was found in the database of the Japanese Patent Office. According to unofficial data, the company may continue to use the previous identity, depending on the scope of its application.
As for the 105th anniversary of the Japanese brand, the official date of Mazda's founding is considered to be 1920. At first, the company produced engineering equipment and motorcycles, in the 1930s it began producing tricycles, and the familiar name appeared only in 1931. Well, the first passenger car - the compact coupe Mazda R360 - debuted only in 1960.
When Mazda officially unveils its new identity, it will join a growing list of brands that have adopted two-dimensional minimalism, including Volkswagen, Audi, MINI and BMW, Volvo, Lotus, Citroen, Renault, Nissan, Ford, Buick, Lancia, Lamborghini, Aston Martin, Geely, and most recently Jaguar.
