Hyundai has admitted that touch screens are not liked by users

Hyundai has admitted that customers have become annoyed with touchscreens in cars. Hyundai North American Design Center (HDNA) did not present any new products during the press open day, but vice president Ha Hak Soo shared feedback on previous developments and trends in interior design. He noted that the return to physical buttons was due to the negative reaction of buyers in the United States.

"We tried to integrate touch controls into our cars, but it caused customer dissatisfaction," explained Ha Hak Soo. Initially, the company was impressed with the effect of the Tesla-style touch panels, but testing with focus groups showed that users felt discomfort when adjusting functions in critical situations.

However, touchscreens may return in the future with the development of autonomous driving technologies and driver assistance systems that will make driving less stressful. Drivers will be able to concentrate less on the road, which will allow to change the interior design.

Also, the vice-president of HDNA noted the successful design of the exterior of the Ioniq 5, stressing that with this model, Hyundai managed to find its uniqueness, which other brands lack. Future Ioniq models are likely to retain this style.