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The AUDI brand was created together with SAIC and at the first stage will be represented by three models - all of them electric. The basis of each will be a specially developed architecture with an 800-volt on-board network, and the cars will stand out from the competition primarily due to their design and technology.
What else is known
The new brand is called AUDI – without the famous rings and strictly capital letters. It is launched in partnership with SAIC as a combination of the DNA of the parent brand and Chinese innovations. AUDI models are aimed at technologically advanced users, and SAIC's deep understanding of their needs is very appropriate here. Audi will also have access to the partner's technological ecosystem, as well as extensive experience in creating a premium product, a design team and delayed development processes. The cooperation will reduce the time it takes for cars to enter the market by 30 percent, and the first one will be presented already in the middle of next year.
The AUDI E concept gives an idea of the direction in which the brand will work. It is an electric hatchback based on the Advanced Digitized Platform architecture, equipped with a two-motor power plant and quattto all-wheel drive. Claimed output of 775 horsepower and 800 Nm of torque, a 100 kilowatt-hour battery and a range of up to 700 kilometers on the CLTC cycle. The concept reaches the first hundred in 3,6 seconds after the start, you can fill the battery for 370 kilometers in 10 minutes. The main difference from the original Audi is China-specific assistive electronics, including traffic jam and highway autopilots and a parking assistant.
The design is also aimed at the preferences of the Chinese. External minimalism is neighbors with traditional aesthetic codes of interior decoration, in which priority is given to comfort and modern technologies. Yes, there is room for two smartphones on the center console, and a curved 4K display across the entire width of the front panel in front of the driver and passenger. The multimedia concept runs on AUDI OS, supports AI avatar AUDI Assistant and is controlled via the AUDI Control touch panel. Interior decoration materials: illuminated wooden veneer and microfiber. It is interesting that AUDI E shows not one, but three models of the new brand at once. Obviously, they will perform them in a single key, but they will refer to different segments: B and C.
