Peugeot became the automotive partner of Paris Fashion Week

15.06.2024/17/31 XNUMX:XNUMX    4

For the first time, Peugeot became the automotive partner of Paris Fashion Week. The first part of the iconic event will begin soon and will last from June 18 to June 27, 2024. Participation in Paris Fashion Week allows you to further demonstrate the attractiveness of modern Peugeot cars, as well as to position yourself in the center of the automotive exhibition of the world-famous event, which celebrates respected and well-known luxury brands and, at the same time, opens up new talents to the world.

Peugeot, without a doubt, has its own unique charm and style. Own convictions in the need to search for people-oriented creativity allowed Peugeot to reach modern design heights and is one of the centers of the developed Brand strategy. This is what led to the desire to cooperate with the cult event - Paris Fashion Week, which is organized by the Federation of Haute Couture and for 50 years has attracted the attention of world designers and determined current trends in the world of fashion.

It was in 2024 that Peugeot became the official automotive partner of Paris Fashion Week for the first time, which will be held in several stages. The first event will be the showing of the spring-summer 2025 menswear collection, which will take place from June 18 to 27. The second stage is the haute couture week of the fall-winter 2024-2025 season, which will take place on June 24-27. Finally, the final third part should be the show of the women's fashion collection for the spring-summer 2025 season, scheduled for the period from September 23 to October 1.

As part of the partnership, Peugeot will provide 30 vehicles, including the new innovative Peugeot 408 Hybrid and Peugeot 408 Plug-in Hybrid models, as well as the Peugeot E-3008 electric car. They will be used to transport famous designers, stylists, guests invited to Paris Fashion Week. Thus, Peugeot will become a real automotive center in the heart of the capital of high fashion – Paris.

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As a truly creative brand that has completely renewed its own representation of the world in the last two years, today Peugeot collaborates with creators in various fields of art:

  • artist Ya. Demskyi, who last year turned a Peugeot 9X8, a WEC (World Endurance Championship) competitor, into a real automotive work of art;
  • leading publisher and distributor of art printing and photography YellowKorner, who invited five photographers to reveal their own understanding of Peugeot style and charm;
  • creation of the video program "High Inspiration" on the French TV channel TF1, which highlights the work of artists in various fields and areas of art.
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On the occasion of Paris Fashion Week 2024, Peugeot also announces the continuation of cooperation with Émerick Chachois, an extremely talented French designer and founder of the fashion brand 3.PARADIS. This collaboration began back in 2023, when Emerick Chachoa designed a collection of special clothing styled and inspired by the PEUGEOT INCEPTION CONCEPT concept car. It was a unique experience when clothes turned into a high-tech product that changes colors depending on the viewing angle - this effect was achieved thanks to optical illusion and 3D lenticular printing.

This year, Emerick Chachua is taking part in the iconic event Paris Fashion Week for the first time and Peugeot is accompanying him on this inspiring journey that allows the designer's dreams to come true. To support the young designer, Peugeot will present two specially decorated Peugeot 408 cars in 3.PARADIS film colors.

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Peugeot identifies itself with the values ​​of 3.PARADIS, such as perfect craftsmanship, power of suggestion, unique style and richness of cultures: all this allows to create luxurious, dreamy, inspiring clothes - and the same Peugeot cars! This optimistic vision of fashion naturally coincides with Peugeot's optimistic vision of the future of electric mobility and the Brand's support for the idea of ​​a fusion of cultures. Modern Fashion Brand 3.PARADIS uses the art of blending different styles, celebrating the diversity of all humanity and promoting a collective life of abundance, while promoting the values ​​of mental liberation and hope for the best around the world.

Let us remind you that the most modern Peugeot models are already presented in Ukraine, including the real automotive star of Paris Fashion Week – the revolutionary Peugeot 408: choose and purchase a dynamic, stylish, emotional cross-fastback for yourself and enjoy all its advantages right now!