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The battle between iOS and Android continues. Although Apple releases new iPhone models every year, manufacturers such as Samsung, Xiaomi and Oppo are constantly striving to increase market share. This has been going on for a while, but things seem to be changing. A recent report shows that iPhone activation market share has hit a new low, with Android dominating.
The level of activation of the iPhone has fallen sharply in the US, the share of Android has increased sharply
CIRP released a report showing a significant decline in iPhone activations in the US compared to Android. Activation, the process of registering a new phone with Apple, is a key measure of market share. These latest figures show that Apple's share of new smartphone activations in the US has fallen to a level not seen in six years.
New iPhone activations in the United States have plummeted over the past year, according to a report. The rate, which previously stood at 40% in the first two quarters of 2023, fell sharply to 33% in the first quarter of 2024. This decline reflects the growing market share of Android devices, which now account for 2 out of every 3 new activations. This is Apple's lowest figure since 2017. CIRP suggests several possible factors for this downward shift.
The first is the perceived lack of new features in recent iPhone models, which has not provided enough incentive for consumers to upgrade to a new iPhone. Another reason is that the phones people already use are still quite adequate; even an iPhone 11 owner can use their phone without much trouble. The stability of the design also deterred people from switching phones.
