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Artificial intelligence technologies continue to expand their reach, appearing in a wide range of products and services. Smartphones are the latest frontier where artificial intelligence functions are becoming more and more common. However, these features have been limited to high-end devices due to the high performance requirements of AI.
Using expensive and powerful processors in every phone for AI tasks is currently impractical. To solve this problem, the Korean technology giant has developed a solution called a "dedicated AI accelerator chip". Samsung plans to release this chip called Mach-1 in 2025.
Samsung aims for AI dominance with Mach-1
Samsung recently announced its Galaxy AI along with the Galaxy S24 family. It includes a language model similar to ChatGPT and many more AI tasks. However, due to AI's high performance requirements, this feature is limited to a few select models. Even processors as powerful as the Snapdragon 8 Gen 3 may struggle with some future AI applications. To solve this problem, Samsung is developing its own Mach-1 AI chip accelerator.
The company has already started development work. New reports indicate that the chip, called Mach-1, is slated to launch in 2025. While initial models may not be power-efficient enough for immediate smartphone integration, it would be wrong to dismiss the possibility of a dedicated AI chip in the Galaxy S25.
This is an important first step, and future iterations may lead to such advances. In addition, Samsung plans not only to use the chip internally, but also to sell it to other companies, directly competing with Nvidia. After Nvidia's remarkable success in AI chips over the past two years, it's clear that Samsung, a major player in the technology, is eager to enter the market.
The dominance of Nvidia's AI technology is evident in companies like Microsoft, Meta, OpenAI, Amazon, and Google that rely on its chips to generate billions in revenue. While Samsung is known to be developing similar processors, a concrete product launch has yet to take place. This lack of competition can potentially lead to market imbalances. Samsung's entry into this area is critical to creating a healthy competitive environment.
