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Today, few successful brands do not use it influencer marketing. As practice has shown, this is one of the most effective methods of promotion in social networks. Thought leaders have a tremendous impact on their audience. They can popularize or "sink" a company with one of their strengths. Experts predict that influence marketing will not lose its relevance in the near future, and its influence, on the contrary, will only grow.
Current trends in influence marketing
In order for influencer marketing to have results, it is important to monitor the trends in this area. The best solution is to contact a creative agency, for example https://hustlerdigital.pro/. Specialists carefully monitor trends and often have inside information on the effectiveness of placing ads on various bloggers.
Experts note that in 2023 the main trends of influence marketing are as follows.
Authenticity and transparency
Consumers are tired of frankly intrusive advertising and dishonest recommendations. They became more meticulous and demanding. Deceiving subscribers in 2023 is unacceptable. Only honest reviews give the expected result. Some countries have already introduced a law that sponsored content must be labeled accordingly.
Podcasts
Millions of users listen to podcasts every day instead of music in the car, while jogging or doing routine housework. Unexpectedly, the popularity of audio content in this format is growing rapidly. Interesting interviews and round tables are in particular demand. Podcast advertising is showing good results, especially for increasing brand awareness.
Diversity and Inclusion
In 2023, it's important to publish diverse content and consider inclusivity. Don't forget about subtitles for the hard of hearing and dubbing content for the visually impaired. Promotion of social awareness, environmental messages without manipulation, etc. are also relevant.
Video content
The popularity of video content is breaking all records. This is especially noticeable in TikTok. This social network is distinguished by an extremely high level of engagement — more than 5,9%. When compared to Facebook, Instagram and Twitter, where this number is less than 1%, this is a huge success. So experts strongly recommend not to ignore this advertising channel. YouTube and Instagram Reels do not lose their relevance either.
Collaborations
This is the creation of a joint product by a well-known brand and a thought leader. The most common option is exclusive perfume, but there can be many options.
By using influence marketing and implementing the trends of 2023, you can always be one step ahead.
