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Leisure and business trips are an important source of income for hotels, airlines, small and large businesses, as well as the country's budget as a whole. The tourism sector can be constantly changing, depending on the specifics, but since the beginning of the full-scale aggression, this sector has suffered the most. How does tourism infrastructure adapt to new conditions? What news do we have? What products can be considered profitable offers and how does the business strive to compensate for losses? Let's talk about it.
Future prospects of tourism in Ukraine
The rebirth of Ukrainian tourism has begun. Today is the time when it is very important to actively promote Ukraine and its tourist potential on the international market. It is necessary to build new plans, involving international partners in the development process.
As a result of the war, the tourism industry of Ukraine and the world faced quite a few problems. They need to be solved today and very actively. Many experts unanimously say: the revival of the industry is something that needs to be thought about already. What to do and what steps to take? Is the state assigned a role in this process?
Strategies of adaptation to new realities of tourism
1. Digitization is an inevitable phenomenon. Such events as the Covid-19 pandemic only confirm the need for consistent digitization of any tourist product. The companies that chose it earlier are now reaping the benefits, and those who were cautious about digital transformation today already know that they have a lot to catch up on.
2. Although it is impossible to travel online, improving a number of procedures with the help of new technologies is a step towards improving the quality of customer service and increasing the level of sales.
3. Programs intended for the travel industry allow remote processing of any operations in the tourist sector at each stage of the process before and after the sale.
4. The creation of mobile applications becomes more important at the stage of the trip itself and serves as a map and an alternative to a paper travel guide, a search engine for restaurants serving dishes for people with different dietary needs.
5. Creation of applications and platforms that value platforms that combine different functionality: selling, communicating, and combining various elements of a trip.
An important aspect for retention in the tourism market is the modernity of companies from the point of view of equipment and work organization. Many companies see the need to strengthen cooperation with different tourism specializations (accommodation, transport, tourism marketing). Specialized groups of recipients expecting a certain type of service or a product adapted to their expectations are becoming increasingly important. Such world business news. But it seems that sufficient flexibility and diversification of the offer is necessary.
