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YouTube is the second most visited website in the world. Video advertising on this platform attracts almost 2 times more views than advertising on television. If you do not use YouTube advertising for promotion, you may miss out on additional benefits for your business.
Although marketing campaigns on YouTube are also configured with the help of Google AdWords, they have noticeable differences compared to other types of Internet advertising. The site relies entirely on video, but at the same time it provides unique opportunities and functions.
You can find detailed instructions for setting up advertising on YouTube on this site https://adwservice.com.ua/nastrojka-reklamy-na-youtube. And to get acquainted with basic information about video advertising, read this article further
Basic setting of an advertising campaign in YouTube
Video advertising on YouTube can be connected using your Google Ads account. After entering the advertising room, find the "Video" item.
Select the LCD type
- A campaign with a marketing purpose is an automated RK, when the advertiser requires a minimum of effort to set it up.
- Campaign without a goal — gives you more opportunities to adjust the parameters of the advertising cabinet as you see fit.
Subtypes of advertising campaigns on YouTube
- Personalized. This option gives you the opportunity to tailor every aspect of your campaign to your personal goals. Experienced users of the AdWords advertising office can choose this option and skip the other 5 listed below.
- Unskippable in-stream ads.
- Out-stream. Perfectly suitable for placing marketing videos for smartphones.
- Increasing the conversion rate. Ads to increase interaction with the target audience.
- Follow-up shows announced. Choose this option if you have a series of videos that form a sequential chain of information for the user.
Google Shopping. Choose this category to promote your own products among those who are already ready to place an order.
At the next stage, you will need to specify the name of the RK, set the advertising budget and the date of the start of advertising. Here you can also configure targeting and placement for ads. At the last stage, set the maximum price per view and insert a link to the video that will be used in the advertisement.
How to increase the effectiveness of advertising on YouTube?
- Consider the sales funnel. It is necessary to know who your target audience is, at what stage of the funnel it is now. Advertising on YouTube is suitable for the promotion of any goods or services with the right approach. A bad decision would be to use RK to raise awareness of the brand to the "audience of interested buyers". Ads, goals of advertising activity and sales funnel must be connected.
- Track performance. There is a huge range of indicators of the effectiveness of advertising on YouTube that can be tracked. Among them are the rate of views, the average cost of viewing, the total number of views, conversion, price per lead, viewing time, number of subscribers. These metrics are a great way to determine if your ad is working effectively.
- Choose the right CTA. Your call to action should match the goals of the advertising campaign and the characteristics of the target audience. You can conduct A/B tests to find out which call to action works best for your target audience.
