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In order for the online store to develop successfully and the client base to increase, the site must be designed in accordance with industry standards. It should attract attention and inspire confidence, have convenient and clear navigation through sections. It also makes sense to hire an experienced team of specialists, for example https://metrics-agency.com/services/prodvizhenie-internet-magazina/, for promotion in search and social networks.
The totality of these properties has a positive effect on the promotion of the site in search engines.
What are commercial factors
Commercial factors are a set of indicators that characterize the quality of service in an online store, for example, ease of ordering and speed of delivery.
These indicators affect the promotion of the site in search engines. These factors are of great importance for sites that are created for commercial purposes, because due to the great competition, it is not easy to promote an online store to the first terms of publication in search engines.
What is the importance of commercial factors?
Commercial factors are the most popular way to get new clients with the help of the top ranking in search engines.
There are several main indicators of the popularity of sites:
1. The quality of content is determined by the number of requests and the quality of publications.
2. Technical conditions. The number of visitors depends on the speed and accuracy of the site, including how well the site is adapted to mobile devices.
3. Behavior of visitors. This indicator takes into account the frequency and time of visits, as well as the number of purchase refusals and product returns to the site.
4. Links. This indicator takes into account the number of sites hosting active links, but it is worth understanding that their excess can lead to blocking of the site.
5. Commercial factors that do not depend on the number of user requests and are responsible for increasing the level of trust in the site.
Ways of use in business
There are external and internal commercial factors.
Internal factors are indicators that affect the functionality of the online store, and which can be changed on the site itself. For example, the cost and conditions of payment and delivery of goods, changes in the price and assortment of products, as well as improving the design and interface.
External factors that do not depend on the founders of the site, i.e. product reviews, store maps and brand reputation. They take into account:
• User reviews. Potential buyers first check the company's reputation on the Internet.
• Brand popularity. Izvestnost trade mark outside the network, i.e. placing advertisements on various forums, mentioning the brand in blogs and expert reviews.
• Activity in social networks. This factor demonstrates the level of service and the number of satisfied customers.
• Age and reputation of the brand. Both users and search engines trust those companies that have a good long history of the site. With the help of search engines, it is possible to analyze the work of competitors.
Search systems distinguish 5 main groups of commercial factors:
1. Trust in the company and the site. Potential clients prefer to trust their money to those companies that are serious about business and post detailed and truthful information on the site.
2. Site layout and ease of navigation. Sites are developed to help customers choose the right product. To do this, you need to post a detailed product description and high-quality photos, and convenient navigation, the ability to compare product parameters and view recommendations allow consumers to make a more accurate choice. In addition, ordering should be as simple and understandable as possible.
3. A large selection of products. Users will not order products on the site if the assortment is not updated on it.
4. Price. Every buyer wants to save money, which means he will choose sites with an adequate cost of production.
5. Payment and delivery. The company must provide the buyer with the opportunity to choose a comfortable method of payment and receipt of the goods.
In order for the online store to develop successfully, it is necessary to promote it through all marketing channels:
1. Content and social networks.
2. Search optimization.
3. Marketing and analytics.
Commercial factors are of great importance for the successful development of a brand. With their help, you can control the progress of sites. At the same time, if you take into account the needs of potential clients, then potential clients will soon become real.
