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Auto parts are a very sought-after and profitable product, comparable to bread and housing. A person can still go to work with a temperature, or he hasn't had breakfast: the car won't work without fuel and spare parts. Every hour of downtime of transport brings losses to the entrepreneur. Owners of personal cars also have something that is always "burning".
This is where an online store comes to the rescue. It allows solving the problem faster and cheaper buy auto parts from the warehouse The tow truck has just picked up the broken car, and you have already entered the store with your smartphone, planning the purchase of spare parts.
Online auto parts store: advantages
For an entrepreneur:
- Cost reduction. Yes, warehouses also need to be rented, and people are paid salaries. But these costs are very different from a traditional retail outlet.
- The possibility of a cheaper start for business. Reduced material investments due to the limited functionality of the site is an acceptable practice at first. The lack of opportunities for auto-selection of products is compensated by the qualifications and personal communication skills of managers. The range of products can be reduced to begin with. Let these be spare parts for only one brand, or a narrow thematic focus, for example, auto electrics, or car accessories.
The main thing is not to deceive the buyer's hopes, not to lose prestige.
For the buyer:
- Доступная цена.
- Speed and convenience of service.
- A large assortment in one place, inaccessible to many classic stores.
At the same time, the buyer can walk around the shelves of the virtual resource sometimes, even at night. Raduet and the absence of a mask regime.
Auto parts online: store name
The importance of the company name cannot be overestimated. The name of the store is primarily oriented towards the target audience. In our case, these are men. In this regard, many specialists recommend strict, business, and understandable names. Brevity is a parameter that can definitely be recommended: two words for the title can be considered the optimal option.
It is good that the name is memorable, easy to read, and the language does not stumble. However, the main thing is the result. Originality and invention in combination with a sense of taste are much more powerful weapons than formulas for creating advertising slogans and headlines. The online spare parts store "Bolts and Nuts" is a clear example of successful naming, which is favorably perceived by the target audience.
Buy auto parts: what buyers want
A well-organized store will compete with usual outlets.
He must:
- They work around the clock. Moreover, it is not only about the automatic product search system. Consultants who are always on-line, and must be more perfect than robots, otherwise they are not needed. Their task is not to answer questions in accordance with the instructions, but to solve non-standard tasks. Personal effort to help the buyer binds the client.
- Have a website with an easy-to-remember address. This is a serious aspect. It takes a potential buyer a few seconds to read the title or the first few lines in the search engine. He makes a decision quickly, and no amount of organizational merit, no prices, and no speed of delivery will save him. The client will not appreciate them if he does not visit the site.
After going to the site, he should immediately understand where he got to, which button to click next.
It should be comfortable here:
- site structure,
- color solution,
- the convenience of searching in different ways (by VIN number, serial number of the spare part, car parameters).
Catalogs need to be structured, in particular divided into original spare parts and analogues.
Problems arise with analogues of spare parts. A non-original spare part, for example, may not be suitable for all modifications, and the nuances should be reflected in the catalogs.
A variety of sorting types is also a useful function. Product selection filters should be as detailed as possible. All virtual buttons must work. The lack of feedback from the system is annoying. This is a reason to leave the site.
The purchase of spare parts should be easy, and the form of payment varied.
Expert articles about cars and spare parts will increase confidence in the online auto parts store. Delivery, of course, is welcome, and this aspect already goes beyond virtuality.
In addition to the virtual component, there are real issues that need to be resolved.
An online store, like a classic one, needs reliable suppliers and warehouses. And this already entails material costs for rent, security, utility payments, and wages of warehouse workers. The delivery organization assumes the salary of a hired driver, or a contract with a transport company.
Sell auto parts: how to create a site
The virtual part of the store is the ego site. Ego's key goal: sales.
However, a purchase is the result of subtle psychological processes occurring in the buyer's brain. A person believes that he chooses from the point of view of common sense, but our actions are guided by feelings. Teams of professionals understand each other in this tangle of human thoughts and emotions. These are designers, content managers, marketers, optimizers, copywriters and others.
If the budget allows, it is expedient to entrust the work to such a team of specialists. They have vast experience and up-to-date knowledge. They are also not alien to creativity. There are many nuances in this work, starting with the catchy name and catchy title, which we will only briefly mention in this article.
It is extremely important not to make a mistake with the color palette, to use the right font. How many buttons with the word "buy" can be placed on the page. Texts optimized for promotion on search engines must be liked by people.
If you yourself are well versed in this kitchen, have your own ideas that you want to entrust to your familiar specialists, all that remains is to wish you and your business a fair wind.
If you want the sails to inflate more, don't limit yourself to the store's website. Create a personal brand in social networks, where you will tell about yourself as a specialist and about yourself as a person. It works.
