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Creating a good site with high-quality content is only part of the job of attracting visitors to it. Competent promotion of the project will be required, and here you cannot do without an SEO expert. If you plan to promote your web resource yourself, you will need to understand all the processes and learn quite a lot of useful information. After all, it will not be possible to increase the ego's position in the top search engines by choosing tools at random.
A few tips on how to promote the site yourself:
- learn the basics of seo promotion on your own;
- understand useful software for seo specialists;
- experiment with your site
Or a simpler option is to take seo courses and learn how to promote websites under the guidance of experienced specialists.
Let's dwell in more detail on existing free seo courses for beginners.
Free courses and webinars
Specialized courses will be the lifeline of every beginner farmer or those who plan to work independently on their project. Some of them are aimed at beginners, but there are also those that are intended for professionals. If you are just starting to understand the rules of promotion, we recommend that you pay attention to various SEO courses, the purpose of which is to teach how to work with a site using practical examples.
Free SEO COURSE for beginners
Free SEO courses for beginners Sergey Koksharova is primarily focused on beginners. For training, you need to register, after which you get access to 12 basic lessons, as well as 5 closed videos with extended information. During the course, Sergey will show different tools for SEO specialists, for example, tools for checking site positions in search engines, services for analyzing external links, services for collecting and clustering the semantic core and others will be discussed. He will also tell in detail about the following:
- Features of website promotion in Yandex and Google, how to start and how to achieve results;
- How to work with free tools;
- What you need to know when working with indexing and improving resource positions;
- Rules for collecting key phrases (semantic core of the site).
In addition, you will learn to independently analyze the site and conduct a full SEO audit.
Introduction to SEO in 30 days
This is another author's course by Sergey Koksharov, which will introduce you to SEO and give answers to the main questions on website promotion. A total of 30 small video lessons are available, each of them devoted to a separate topic. From the course, in particular, you will learn how to work with search engines and what to consider.
In the process of working on the site, it is recommended to read literature on SEO and watch webinars, where full information is given without further ado about how to collect semantics, what is needed for competent promotion and how to choose a promotion strategy.
Free services and tools
To promote the site in search engines, it is necessary to pay attention to several important points:
- how high-quality the content is;
- whether the keywords correspond to the main requests;
- convenience and speed of site loading;
- how it is perceived by search engines.
Professional SEO specialists in the process of site promotion recommend paying attention to free tools. With their help, you can analyze the web resource, collect semantics, and refine the site.
In particular, you will need tools for setting up the site - Yandex Webmaster or Google Search Console. Programs for collecting semantics are also needed: you can use WordStat or Ahrefs.
Internal site optimization is important for search promotion. With the help of free tools, you can check texts for uniqueness, optimization quality, basic SEO indicators. It is also important to monitor traffic and increase link mass, for which you can use specialized link exchanges.
Before starting search promotion, it is recommended to thoroughly study important SEO issues and create a strategy that will help you achieve good results.
