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Today, when promoting resources to the top, great attention is paid to their comfort for users. High-quality usability is the key to stable attendance, promotes customer return and sales growth. In addition, this factor is one of the key factors that search engines respond to when ranking search results. When going to order promotion of a resource, it is important to study its convenience. This task is solved by a usability audit performed by UI/UX specialists.
Objectives of the procedure
Usability audit is a procedure aimed at identifying errors that reduce the comfort of the site for users. It is conducted with the aim of optimizing the resource and increasing its attractiveness. This contributes to the growth of website positions in search engine rankings. This measure is one of the mandatory elements of the SEO strategy. Going to order website promotion in Odessa, you should immediately pay attention to usability.
In addition, the optimization of this parameter allows you to distribute the marketing budget more rationally. In the course of the procedure, work is carried out that contributes to the growth of conversion, that is, increases the number of orders with stable traffic. Thanks to this, the profitability of marketing channels increases.
The usability audit consists in the performance of a number of processes aimed at assessing the comfort of resource elements that affect behavioral factors. Let's consider them in more detail.
5 stages of verification
Usability audit is a complex process that consists of:
1. Analysis of navigation. At this stage, you need to eliminate errors that prevent visitors from finding information. To do this, they study the structure, navigation elements, internal linking. In addition, the scenarios of interaction with the site are evaluated.
2. Studies of the technical component. At this stage, they consider the correctness of the functionality of the resource elements, check the download speed, adaptability to mobile devices, and cross-browser compatibility. The analysis of the technical component is aimed at the timely detection of defects that can interfere with users in the process of interaction with the site.
3. Interface evaluations. At this stage, they determine how simple and convenient the process of interaction of visitors with the web resource is. In this case site usability audit aimed at studying the attractiveness of visual design, changing behavioral factors, the location of mobile and desktop elements is expanded.
4. Content analysis. At this stage, they check the design and location of the content elements, which depend on the involvement of visitors to the resource. These are blocks with information, headings, structure correctness, sizes, font types, etc.
5. Optimization of conversion indicators. The goal of this stage is to increase the number of conversions from visitors to buyers. The conversion is influenced by the following indicators: design and location of capture forms, buttons with STA, ease of interaction with the resource, content and structure of pages, transition channels.
Based on the inspection, recommendations are made to eliminate errors. Their correction will help make the resource simpler and more convenient for users, attractive for search engines.
