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It is not easy to choose the best option for launching a corporate project from a variety of web technologies. First, there are different types of business projects. Business card sites, online stores, corporate portals.
Secondly, it is necessary to take into account growth prospects. For example, in order to notify potential clients and partners about the company's entry into the online market, a simple business card with several pages is perfect.
Business card site features
It is even better if the business card is made in HTML, without using CMS. The site will have a high loading speed in browsers.
But if there is an intention to scale the project to a full-fledged corporate portal, many improvements and a transfer to a new content management system will be required.
And this always means unforeseen expenses and problems in the form of loss of traffic, positions in search results and lost profits.
In fact, promotion and promotion will have to start almost from scratch.
The unique development of the site based on a deep study of the features and prospects of the business guarantees both an easy start and unlimited growth prospects.
What is a site builder
In simple words, the site builder is a digital analogue of a children's set for the development of technical creativity. With the help of components included in the constructor, it is possible to compile web projects of all types.
- For ease of work, the designer includes several ready-made templates of different types of Internet resources.
- You can use ready-made templates as a basis and get what you need through customization (rearrangement and refinement in accordance with the tasks).
- For advanced web designers, there is an opportunity to start developing a site of any configuration from a blank sheet (draft).
Often, the designer is strictly tied to a certain hosting. You can publish the site only there. This creates certain inconveniences. The site owner cannot choose a hosting provider that is more attractive in terms of cost and services.
Even if the designer includes an FTP client and you can download site files without problems to any hosting, a number of key e-commerce services and integrations are rigidly fixed. It will not work to connect alternative integrations.
Varieties of site builders
As told by specialists of the web agency "Red Chameleon", specializing in website development (about the service), there are expensive professional designers, with the help of numerous tools it is really possible to develop unique Internet resources of any complexity and purpose.
But in order to manage such software, you need to be a professional web designer and have an excellent understanding of all the innovations of Internet technologies and marketing.
Professional designers surpass content management systems in terms of their capabilities, but they are also many times more difficult to master.
If on the WordPress engine any user without knowledge of programming, design and layout can create and publish a blog in 5 minutes, then it will take months to learn a professional designer.
Business owners then order sites from web companies that do not have the opportunity to allocate a special full-time employee for training in working with the designer.
The cost of professional designers is so high that today it is customary to use them in the SaaS format (software as a service based on a monthly subscription fee).
Online constructors adapted to the qualifications of the "ordinary" user are most popular.
The use of such services is inexpensive, they are simple and equipped with almost everything necessary for successful commerce.
The problem lies in the strict attachment to the service provider. This is similar to renting apartments in a hotel. All amenities are available to the guest, but their list is determined by the home owner.
A critical problem – in the event of bankruptcy or closing of the project, the tenant is left with an online store or a corporate website in which a lot of money and effort has been invested.
Quite an unpleasant situation. Business in the case of impossibility of continuing work on the online designer will have to start from scratch.
An alternative to designers are sites of unique development. The owner of the project is free to have everything he wants on his virtual enterprise. At any time, you can easily add new ones or delete unnecessary ones.
Such a site is completely owned by the customer, and this guarantees the stability and independence of the business.
