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PPC (pay per click) is a great way to increase website traffic. You can get more traffic in a short time, but PPC is an expensive option. In addition, small companies without experience often make mistakes when creating PPC campaigns, which lead to low efficiency and low profit in relation to the invested money.
How does pay per click work? Thanks to programs like Google Adwords. Advertisers set a rate that they are willing to pay for each click on an ad leading to a certain site. They also indicate whether they want their ads to appear in search listings or to be placed only on websites. This system is similar to auctions, because the advertiser with the highest bids will have the best ad match for the proposed keyword.
Despite the fact that the mechanism of PPC advertising may seem simple, many beginners still create unprofitable companies, that is, generate small clicks due to incorrect keyword settings. In this case, it is worth using the services of an experienced company such as seo-kiev, which will correctly configure PPC advertising.
Retargeting is an important element in the process of website promotion
Retargeting (also known in the industry as remarketing) is a form of online advertising that allows you to recover a user who visited a site but left it after some time. For most websites, only 2% of traffic is converted into conversions (for example, purchasing a product). Usually 98% of users are simply lost. Any company that plans to conduct an effective marketing campaign should include retargeting in its strategy. Therefore, before ordering website promotion at https://ideadigital.agency/, consider including this item in the list of your desired cooperation.
How does retargeting work? Retargeting is a cookie-based tool that uses simple JavaScript to anonymously track recipients across the web. You need to add a small inconspicuous piece of JavaScript code to the site that is responsible for tracking on the Internet. Then, if this user enters, for example, Facebook, he will receive a personalized advertisement with an offer from the company.
You can use remarketing on sites that cooperate with Google, on Facebook or on mailing lists.
Advantages of retargeting:
-matching the ad with the client;
- increasing the trust of clients;
- the possibility to sell more products;
- closing the sale (for example, restoring lost baskets);
- site traffic generation;
- communication with a potential client
