240
In order to create a selling online store, in addition to desire and funds, the future owner will also need careful preparation for the development process. If you do not approach the issue seriously and make mistakes, then already at the initial stage considerable problems will begin. And their solution will require time and even larger investments.
Specialists of the web agency "Red Chameleon" specialize in creating websites for businesses, including online stores - https://redchameleon.com.ua/services/individualnaya-razrabotka/internet-magaziny/. They share the top mistakes that developers make at the stage of project development.
Insufficiently detailed elaboration of the technical task
The detailed specification performs a number of important functions:
-
allows you to foresee all the necessary tasks and will not miss critical moments;
-
gives the opportunity to distribute tasks between specialists in different directions;
-
helps monitor the progress of project implementation;
-
taking into account the indication of the estimated time for the completion of each item, provides an opportunity to calculate the real cost of the project.
The more detailed the TOR is drawn up, the less likely it is that something will go wrong. And with the approach "make the same site as the competitors", the customer is guaranteed to face problems. It is unlikely that it will be possible to find responsible ones.
"Prok" stock
You should not attempt more than what is necessary for the business now, provided that you do not know for 100% that the online store will grow dynamically enough. Choose an engine license, hosting and other services that meet the requirements of the project. There is no need to take a dedicated server, which, by the way, someone will still have to configure, and also to buy a CMS edition with capabilities for all occasions. The right choice will save you money and simplify the development and further work process.
The choice of the engine without taking into account the specifics of the project
There is a huge selection of CMS. And in it, indeed, it is easy to get lost. But the main thing to remember is that, when choosing a platform for an online store, you need to be guided by the needs of the project.
Do not rush to free CMS (WordPress, Joomla), development and maintenance of a commercial project on them may well be more expensive than buying a Birix license.
Lack of prepared structure and content
Without a ready-made structure of the online store, it will not be possible to work out in detail all the necessary functionality, create the necessary filters and other elements. For example, the site may contain products with different characteristics and parameters. It is they that are taken into account to create smart filters useful for usability and promotion.
Of course, the lack of structure and content will not cause the entire project to stop, but it can significantly slow down its progress, as well as require serious improvements and revisions later.
Ordering additional functionality
Do not chase the maximum. It is worth ordering only the development of really necessary and useful functions of the online store, which are real:
-
improve user experience;
-
increase the convenience of the site;
-
ensure the correct operation of services;
-
guarantee an increase in conversion.
Having received a site with the minimum necessary set of features, you can launch it and start receiving first orders. You can add options while working.
And these are just a few common mistakes that lead to extra costs, downtime, and delayed results. Therefore, think carefully and plan everything before ordering the development of an online store. And if you want to simplify your life, you can order at redchameleon.com.ua site design. The developers will provide everything necessary for the most effective process.
