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Almost everyone relieves stress after a hard day's work in bars. In order to somehow diversify their leisure time, people go to establishments to drink, chat with friends and acquaintances, or meet someone. Just open a bar - this is not enough, because there are many of them and there is a lot of competition. But opening a conceptual bar is an interesting and bold idea.
What ideas to use?
First of all, you need to choose a direction and create an atmospheric bar interior design, develop your own unique style. This can be a bohemian bar for intellectuals and well-rounded individuals, in which there will be many bookshelves, high-tech style, or, on the contrary, a semi-basement dark bar, in which a person may feel that he is either in an underground institution, or has fallen into a party for "their own".
What to focus on is the choice of the owner. A conceptual bar should carry some message, have some subtext, its own style, its own idea and idea, which must be strictly adhered to.
You can come up with a bar with your own alternative cocktails - for this you need to attract a talented bartender who not only has a couple of his own cocktails, but also has enough imagination to create a unique bar menu, which will be supplemented with his own cocktails in the future. Everyone has their preferences, their favorite cocktails, but if a person, having tried a new cocktail for himself, falls in love with it, he will come to this particular establishment for the sake of it and bring his friends so that they too try it or find their own. cocktail.
There is an option to emphasize the interior - be it an Irish pub or some gothic basement with a vampire theme. The main thing here is that everything is maintained in a certain style, down to the clothing of the staff and their manner of behavior (which should not cross out the universally accepted rules of the service sector).
What are the possible difficulties with a conceptual bar?
First of all, develop a client base. A conceptual bar has its admirers, and it is not a fact that a simple passer-by will like it. But if such a bar is to the liking of a whimsical visitor, he will remember it and will visit it on a regular basis. The more creative a bar is, the more chances it has to become super popular and profitable. Therefore, the main difficulty of such a bar is an incorrectly chosen concept, because of which the business will simply burn out.
